Comments on: Lessons from a Business Website That Misunderstands Content Marketing

By: Is Your Marketing Content On Task? | content creation | ideaLaunch

Is Your Marketing Content On Task? | content creation | ideaLaunch — Tue, 25 May 2010 20:01:18 +0000

[...] blogger at ContentMarketingToday.com offered a great critique of a website that does not stay on task. The content is all over the [...]

By: Newt Barrett

Newt Barrett — Wed, 23 Sep 2009 19:04:56 +0000

Anthony,
I understand your dilemma. I think it is possible to include a lot of content in different ways. Here are two examples that show how visitors can learn and benefit from the website and the company.
From an article I wrote on just such a site: http://contentmarketingtoday.com/2008/12/05/5-lessons-to-learn-from-a-world-class-small-business-website/
From a client site: http://conditionedair.com

By: Anthony

Anthony — Wed, 23 Sep 2009 18:19:26 +0000

I see what you mean about the site. It’s very light on content. But I find even on my own site that on the home page it’s difficult to express a broad product offering. I know that you can do landing pages specific to certain searches etc., but on a businesses plain old home page what is the best approach? I don’t really struggle with getting my point across on landing pages, it’s good old HOME that I worry about conversions on. What are your suggestions?

By: Kerry

Kerry — Mon, 21 Sep 2009 16:14:19 +0000

Looks like their Twitter account has been suspended. The whole thing seems pretty sketch…

By: Charles Brown

Charles Brown — Sun, 20 Sep 2009 20:59:16 +0000

Sadly, there seems to be a tension between designers and content writers when it comes to creating websites. I know my tendency is to fill a site with lots of writing, whereas a good designer might tend to making the site “pretty.”

I do think that words sell. But pictures and images should draw the eye into the content.

This is a very good critique, Newt. I wonder if the folks at Metwell have seen this article yet and if you have received any feedback from them.

By: Marina Aubert

Marina Aubert — Sun, 20 Sep 2009 19:15:57 +0000

Sorry Dave J., but this has absolutly nothing to do with what CMS is used. It’s simply that within ICT they may master Technologies but certainly not Information and Communication. I encounter this issue on a daily basis…

By: Dave J.

Dave J. — Fri, 18 Sep 2009 17:51:31 +0000

Their site is built with Joomla, which is hungry for content, as it has lots of different spots to put it in the typical template. You know when you see the date/time displayed above the fold that they are trying to fill space. I tried Joomla once and found it overwhelming for this reason. WordPress is much better to keep you focused on a single message/theme.