Content Marketing Today

Use 4 Easy Pieces to Build to a Successful Content Strategy

Use the B.E.S.T Plan to Plot Your Content Course

My colleague and co-author, Joe Pulizzi of Junta42 fame, just posted an article that will make it easier for content marketing newcomers to build a solid, workable content strategy.

The shift in mindset to a content-based strategy from a traditional marketing approach requires some pretty heavy lifting.  But, with the B.E.S.T.content strategy, you’ll be able to go from content marketing neophyte to professional with minimum aggravation and maximum effectiveness. There are just four basic components to master as you work on your organization’s marketing transformation.

Here’s how Joe makes the case for the 4 easy pieces of the B.E.S.T. approach:

“Core point: Don’t start executing on your content marketing until you have a sound content strategy.

Yes, easier said than done, but so many of us get infatuated with a tactic before really planning out what should happen and why. You wouldn’t build a car without a step-by-step plan, but many of us create an eBook, Facebook page, web content or custom magazine without a content strategy.

To address this, Newt Barrett and I covered the B.E.S.T. content strategy in Get Content Get Customers. The goal of asking the B.E.S.T. questions as part of your content marketing strategy is to find the intersection between your products/services and the information needs of your customers. Only then can you craft a content marketing approach that will deliver more sales, more customers, and more measurable results.”

Click here to let Joe take you all the way through this simple, but elegant approach to developing and deploying your complete content strategy.