Comments on: Bad Dog Commercial. Bad. Bad. Bad. http://contentmarketingtoday.com/2009/09/10/bad-dog-commercial-bad-bad-bad/ How to turn prospects into buyers with content marketing Fri, 03 Sep 2010 21:07:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Newt Barrett http://contentmarketingtoday.com/2009/09/10/bad-dog-commercial-bad-bad-bad/comment-page-1/#comment-28843 Newt Barrett Fri, 11 Sep 2009 16:23:13 +0000 http://contentmarketingtoday.com/2009/09/10/bad-dog-commercial-bad-bad-bad/#comment-28843 Beth, I am a sucker for dogs, too. The main issue I have with the 45 second opener is that it has no obvious connection to the point of the commercial. That's unlike, say the Bush's Grillin' Beans ad where the story is all about the beans--or the AFLAC duck where it's always about getting hurt, not being able to work, and collecting $$. I guess if there had been an 'aha' moment of recognition when we get to the punchline, it might have worked, too. But, as you note, that doesn't work either. Believe it or not, we actually have a dog for whom we have to hide something filled with treats every night which she then fetches after a thorough search of the house--and finally returns triumphantly. Usually, she starts munching on the hidden treats, but occasionally she drops the toy at our feet which means that we have to do a second hide. Beth, I am a sucker for dogs, too.
The main issue I have with the 45 second opener is that it has no obvious connection to the point of the commercial. That’s unlike, say the Bush’s Grillin’ Beans ad where the story is all about the beans–or the AFLAC duck where it’s always about getting hurt, not being able to work, and collecting $$.
I guess if there had been an ‘aha’ moment of recognition when we get to the punchline, it might have worked, too. But, as you note, that doesn’t work either.
Believe it or not, we actually have a dog for whom we have to hide something filled with treats every night which she then fetches after a thorough search of the house–and finally returns triumphantly. Usually, she starts munching on the hidden treats, but occasionally she drops the toy at our feet which means that we have to do a second hide.

]]> By: Beth Hrusch http://contentmarketingtoday.com/2009/09/10/bad-dog-commercial-bad-bad-bad/comment-page-1/#comment-28842 Beth Hrusch Fri, 11 Sep 2009 16:06:13 +0000 http://contentmarketingtoday.com/2009/09/10/bad-dog-commercial-bad-bad-bad/#comment-28842 I agree that this ad doesn't work as well as it could. However, I'm not sure that I entirely agree with your first major problem. I didn't mind wading through the first 45 seconds because those dogs are just so darn cute, and that captured my attention and made me want to see what the whole thing was about. So, in that sense, up to that point, the ad worked for me. I do agree that comparing an investing solution to a dirty old bone may have been a stretch, and a little weird. This would have been a better ad for a pet suppply store or something like that. A little content marketing wouldn't have hurt either-maybe they could have described the product, service and benefit while the singer was doing her thing. That being said, you have to admit those dogs were really cute... I agree that this ad doesn’t work as well as it could. However, I’m not sure that I entirely agree with your first major problem. I didn’t mind wading through the first 45 seconds because those dogs are just so darn cute, and that captured my attention and made me want to see what the whole thing was about. So, in that sense, up to that point, the ad worked for me. I do agree that comparing an investing solution to a dirty old bone may have been a stretch, and a little weird. This would have been a better ad for a pet suppply store or something like that. A little content marketing wouldn’t have hurt either-maybe they could have described the product, service and benefit while the singer was doing her thing.

That being said, you have to admit those dogs were really cute…

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