http://contentmarketingtoday.com/2009/09/09/stop-being-a-marketer-start-being-a-publisher/ How to turn prospects into buyers with content marketing Fri, 03 Sep 2010 21:07:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2009/09/09/stop-being-a-marketer-start-being-a-publisher/comment-page-1/#comment-28867 Newt Barrett Sun, 27 Sep 2009 20:00:06 +0000 http://contentmarketingtoday.com/2009/09/09/stop-being-a-marketer-start-being-a-publisher/#comment-28867 David, I agree absolutely that journalists don't always begin with deep knowledge. However, great reporters seem to share the ability to come up to speed very quickly. Moreover, their role may often be turning company knowledge into compelling, readable content that is accessible to experts and neophytes alike. David,
I agree absolutely that journalists don’t always begin with deep knowledge. However, great reporters seem to share the ability to come up to speed very quickly. Moreover, their role may often be turning company knowledge into compelling, readable content that is accessible to experts and neophytes alike.

]]> http://contentmarketingtoday.com/2009/09/09/stop-being-a-marketer-start-being-a-publisher/comment-page-1/#comment-28866 David H. Deans Sun, 27 Sep 2009 17:48:30 +0000 http://contentmarketingtoday.com/2009/09/09/stop-being-a-marketer-start-being-a-publisher/#comment-28866 Agree, to some degree. However, those skilled in providing substantive content for the buying-cycle are in short supply -- traditional journalists don't always have the deep-domain knowledge required for some industries, such as the Technology Media and Telecom sectors Agree, to some degree. However, those skilled in providing substantive content for the buying-cycle are in short supply — traditional journalists don’t always have the deep-domain knowledge required for some industries, such as the Technology Media and Telecom sectors

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