http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/ How to turn prospects into buyers with content marketing Sat, 13 Mar 2010 18:07:20 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28998 How To Implement a Content Marketing Strategy in Six Steps | The MarCompass Mon, 01 Feb 2010 13:18:08 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28998 [...] so that the path from interested prospect to committed customer is simple and straightforward. Read the full article here. Share and [...] [...] so that the path from interested prospect to committed customer is simple and straightforward. Read the full article here. Share and [...]

]]> http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28972 Marketing Tactics: Why Content Marketing is a Small Business Necessity | Small Company Big Image Thu, 14 Jan 2010 19:36:05 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28972 [...] from the crowd.  Content that attracts the right prospects to your website.  Content that is so valuable, that your customers share it with their colleagues and [...] [...] from the crowd.  Content that attracts the right prospects to your website.  Content that is so valuable, that your customers share it with their colleagues and [...]

]]> http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28966 10 Most Popular Content Marketing Posts of 2009 « MarketingTypo.com Thu, 07 Jan 2010 18:19:10 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28966 [...] Six Steps to a Successful Small Business Content Marketing Strategy How to go from clueless to compelling to transform prospects into buyers In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10. Click here to read more. [...] [...] Six Steps to a Successful Small Business Content Marketing Strategy How to go from clueless to compelling to transform prospects into buyers In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. When I say fashionable, I mean that the usage of the phrase has skyrocketed in the past two years. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10. Click here to read more. [...]

]]> http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28930 Ricky Sun, 13 Dec 2009 08:01:06 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28930 You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. After all, a hammer can be used to put up a basic bookshelf or to build an entire home that will house a family for a lifetime You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. After all, a hammer can be used to put up a basic bookshelf or to build an entire home that will house a family for a lifetime

]]> http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28865 Promotional Products Fri, 25 Sep 2009 20:39:14 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28865 Thanks so much for sharing this. I've been struggling with this idea in my business and these tips have been very helpful. Thanks so much for sharing this. I’ve been struggling with this idea in my business and these tips have been very helpful.

]]> http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28856 Twitted by kathymagrino Tue, 22 Sep 2009 08:55:38 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28856 [...] This post was Twitted by kathymagrino [...] [...] This post was Twitted by kathymagrino [...]

]]> http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28846 Content Marketing Today » Why Being Visual Can Bring Beautiful Business Results Fri, 18 Sep 2009 12:11:30 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28846 [...] content so it was particularly gratifying to find that Mark Smiciklas had represented my article, Six Steps to a Successful Small Business Content Marketing Strategy simply and clearly with a big graphic accompanied by five bullet [...] [...] content so it was particularly gratifying to find that Mark Smiciklas had represented my article, Six Steps to a Successful Small Business Content Marketing Strategy simply and clearly with a big graphic accompanied by five bullet [...]

]]> http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28844 Content Marketing Strategy | Intersection Marketing Blog Mon, 14 Sep 2009 21:36:27 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28844 [...] This visual was inspired by a recent Newt Barrett post on Content Marketing Today – Six Steps to a Successful Small Business Content Marketing Strategy. [...] [...] This visual was inspired by a recent Newt Barrett post on Content Marketing Today – Six Steps to a Successful Small Business Content Marketing Strategy. [...]

]]> http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28836 Content Marketing Today » Stop Being a Marketer. Start Being a Publisher. Thu, 10 Sep 2009 16:32:32 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28836 [...] Six Steps to a Successful Small Business Content Marketing Strategy [...] [...] Six Steps to a Successful Small Business Content Marketing Strategy [...]

]]> http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/comment-page-1/#comment-28803 Christian Tue, 08 Sep 2009 18:52:44 +0000 http://contentmarketingtoday.com/2009/09/04/six-steps-to-a-successful-small-business-content-marketing-strategy/#comment-28803 your most powerful point is in your concluding remark. The major rethink is the part most business owners are skipping in my experience. Instead, the inclination is to use traditional media principles with content marketing. Using new media requires a different paradigm. The results can be huge of course, but like any powerful tool, you can also do more damage than good. your most powerful point is in your concluding remark. The major rethink is the part most business owners are skipping in my experience. Instead, the inclination is to use traditional media principles with content marketing. Using new media requires a different paradigm. The results can be huge of course, but like any powerful tool, you can also do more damage than good.

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