http://contentmarketingtoday.com/2009/09/04/dogs-and-baked-beans-a-dangerous-combination-not-for-the-bush-family-of-products/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2009/09/04/dogs-and-baked-beans-a-dangerous-combination-not-for-the-bush-family-of-products/comment-page-1/#comment-28888 Barb Hall Mon, 12 Oct 2009 23:18:57 +0000 http://contentmarketingtoday.com/2009/09/04/dogs-and-baked-beans-a-dangerous-combination-not-for-the-bush-family-of-products/#comment-28888 I don't know if I buy Bush's beans because of the commercial but I bet they have some influence on me, and they're good. We love the dog too. I don’t know if I buy Bush’s beans because of the commercial but I bet they have some influence on me, and they’re good. We love the dog too.

]]> http://contentmarketingtoday.com/2009/09/04/dogs-and-baked-beans-a-dangerous-combination-not-for-the-bush-family-of-products/comment-page-1/#comment-28839 Content Marketing Today » Bad Dog Commercial. Bad. Bad. Bad. Fri, 11 Sep 2009 12:37:57 +0000 http://contentmarketingtoday.com/2009/09/04/dogs-and-baked-beans-a-dangerous-combination-not-for-the-bush-family-of-products/#comment-28839 [...] A much better example of putting a dog to work is Duke, the golden retriever in the bushes baked beans commercials. Click here to see why we believe that is so effective. [...] [...] A much better example of putting a dog to work is Duke, the golden retriever in the bushes baked beans commercials. Click here to see why we believe that is so effective. [...]

]]> http://contentmarketingtoday.com/2009/09/04/dogs-and-baked-beans-a-dangerous-combination-not-for-the-bush-family-of-products/comment-page-1/#comment-28503 Scott Frangos Fri, 04 Sep 2009 14:06:21 +0000 http://contentmarketingtoday.com/2009/09/04/dogs-and-baked-beans-a-dangerous-combination-not-for-the-bush-family-of-products/#comment-28503 Some great examples of why advertising works. Remember Bartles & James? They had two old guys who looked like farmers as their spokespersons -- one was mute. Think about the advertising pitch: "We're going to sell wine coolers to a hip young market using two old farmers -- one that can't talk." But it worked. It was bold (broke through the clutter of ads), humorous (like Duke with the baked beans), and also appealing on an emotional level -- the subtle, subliminal realm where sales are actually made. Too many clients overlook the power of emotions in sales. In fact most studies show that logic is rarely used, and only in retrospect to justify the emotional buy. Bartles and James imparted good humor, positive attitude, sincerity, and a sense of boldness to the viewers. This cultivated loyalty and sales. Duke too is loyal -- to sales. Some great examples of why advertising works. Remember Bartles & James? They had two old guys who looked like farmers as their spokespersons — one was mute. Think about the advertising pitch: “We’re going to sell wine coolers to a hip young market using two old farmers — one that can’t talk.” But it worked. It was bold (broke through the clutter of ads), humorous (like Duke with the baked beans), and also appealing on an emotional level — the subtle, subliminal realm where sales are actually made. Too many clients overlook the power of emotions in sales. In fact most studies show that logic is rarely used, and only in retrospect to justify the emotional buy. Bartles and James imparted good humor, positive attitude, sincerity, and a sense of boldness to the viewers. This cultivated loyalty and sales. Duke too is loyal — to sales.

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