Content Marketing Today

A tips eNewsletter can work for a free trial or an actual purchase.

Whether or not you are actually sending out regular eNewsletters to customers and prospects, you should consider creating a special ‘tips’ eNewsletter for new users and/or testers.

As it frequently does, the Avongate blog inspired me with a post that was specific to software companies that need to convert free trial users into paying customers. Guest blogger, Jason Cohen, CEO of Smart Bear Software, emphasizes that you need to do something with your captured customer info, because you will be wasting data otherwise. But, he also suggested that the typical "thanks and hope you're enjoying our software " was not much better than doing nothing.

Instead, he recommends that you do a special-purpose series of three eNewsletters that are filled with tips about how to make best use of the product that prospects are testing. 

The E-Book E-Book Is the Perfect Example of Content Marketing That Helps You Be a Much More Effective Content Marketer

You have to love it when a great marketing guy completes the content marketing circle. That's exactly what Jonathan Kranz has done in his new E-Book E-Book which teaches its readers  exactly how to create an effective e-book that will, in turn, serve as an effective content marketing vehicle for their organizations.

Jonathan is true to the content marketing credo. He provides relevant and compelling content for free. He proves that he understands how to create a great e-book by creating a great e-book. In so doing, he makes himself a trusted source of information whom we would be comfortable hiring to help us with our content marketing. It just doesn't get any better.

The Wigglebutt Inn Gets It Just Right With a Remarkably Wonderful Name

You might not know immediately what overnight guests the Wigglebutt Inn is designed to serve. But, if you guessed that they are four-legged and furry, you would be right on the money. In fact, I'll bet that most of you not only guessed what the business does but immediately formed a mental image of a happy dog wagging his tail furiously as soon as you heard the name.

Fortuitously, I learned about this brand-new business just after reading an article by Martin Jelsema in BrandNamingBasics.com about the importance of developing your brand name based on a personality-driven brand story. Martin could well have used as an example the Wigglebutt Inn which will open in September 2009 and provide company lodgings for the day or full multiple night stays for our canine pals.