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	<title>Comments on: Why Your Small Business Needs to Measure Its Return on Social Media Investments</title>
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	<link>http://contentmarketingtoday.com/2009/08/11/how-your-small-business-should-measure-its-return-on-social-media-investments/</link>
	<description>How to turn prospects into buyers with content marketing</description>
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		<title>By: Lydia, Clueless Crafter</title>
		<link>http://contentmarketingtoday.com/2009/08/11/how-your-small-business-should-measure-its-return-on-social-media-investments/comment-page-1/#comment-27862</link>
		<dc:creator>Lydia, Clueless Crafter</dc:creator>
		<pubDate>Fri, 28 Aug 2009 21:02:38 +0000</pubDate>
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		<description>I think that a lot of organizations forget the social aspect of social media.  As individuals we each relate to the world in a consistent, expected way.  This is our personality.  An organization, in order to be successful, needs to think about themselves as an entity with a clear personality.  Once this is pinpointed, it is important that the voice be carried through all social media channels in order to look authoritative and be persuasive.</description>
		<content:encoded><![CDATA[<p>I think that a lot of organizations forget the social aspect of social media.  As individuals we each relate to the world in a consistent, expected way.  This is our personality.  An organization, in order to be successful, needs to think about themselves as an entity with a clear personality.  Once this is pinpointed, it is important that the voice be carried through all social media channels in order to look authoritative and be persuasive.</p>
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		<title>By: ImpactWatch &#187; Blog Archive &#187; Top Social Media Monitoring &#38; Measurement Posts of the Week</title>
		<link>http://contentmarketingtoday.com/2009/08/11/how-your-small-business-should-measure-its-return-on-social-media-investments/comment-page-1/#comment-27515</link>
		<dc:creator>ImpactWatch &#187; Blog Archive &#187; Top Social Media Monitoring &#38; Measurement Posts of the Week</dc:creator>
		<pubDate>Mon, 24 Aug 2009 02:28:37 +0000</pubDate>
		<guid isPermaLink="false">http://contentmarketingtoday.com/2009/08/11/how-your-small-business-should-measure-its-return-on-social-media-investments/#comment-27515</guid>
		<description>[...] Why Your Small Business Needs to Measure Its Return on Social Media Investments - Content Marketing Today [...]</description>
		<content:encoded><![CDATA[<p>[...] Why Your Small Business Needs to Measure Its Return on Social Media Investments &#8211; Content Marketing Today [...]</p>
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		<title>By: Digital Media Buzz - Why Your Small Business Needs to Measure Its Return on Social Media Investments &#124; Digital Media Buzz</title>
		<link>http://contentmarketingtoday.com/2009/08/11/how-your-small-business-should-measure-its-return-on-social-media-investments/comment-page-1/#comment-26682</link>
		<dc:creator>Digital Media Buzz - Why Your Small Business Needs to Measure Its Return on Social Media Investments &#124; Digital Media Buzz</dc:creator>
		<pubDate>Sat, 15 Aug 2009 14:44:16 +0000</pubDate>
		<guid isPermaLink="false">http://contentmarketingtoday.com/2009/08/11/how-your-small-business-should-measure-its-return-on-social-media-investments/#comment-26682</guid>
		<description>[...] The perceived importance of social media marketing has grown with astonishing speed even compared to the relatively rapid growth of the business Web. If you think back just 10 years, relatively few small organizations took the Web very seriously. If they had a website, it was probably pretty basic brochureware that did very little more than an actual brochure would have done&#8230;&#8230;..[read entire story] [...]</description>
		<content:encoded><![CDATA[<p>[...] The perceived importance of social media marketing has grown with astonishing speed even compared to the relatively rapid growth of the business Web. If you think back just 10 years, relatively few small organizations took the Web very seriously. If they had a website, it was probably pretty basic brochureware that did very little more than an actual brochure would have done&#8230;&#8230;..[read entire story] [...]</p>
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