http://contentmarketingtoday.com/2009/08/02/how-to-create-a-brand-name-that-resonates-with-your-buyers/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2009/08/02/how-to-create-a-brand-name-that-resonates-with-your-buyers/comment-page-1/#comment-25635 Martin Jelsema Mon, 03 Aug 2009 23:47:15 +0000 http://contentmarketingtoday.com/2009/08/02/how-to-create-a-brand-name-that-resonates-with-your-buyers/#comment-25635 I'm never sure how and why trackbacks work, but if it isn't right, please just delete or ignore this I’m never sure how and why trackbacks work, but if it isn’t right, please just delete or ignore this

]]> http://contentmarketingtoday.com/2009/08/02/how-to-create-a-brand-name-that-resonates-with-your-buyers/comment-page-1/#comment-25634 Business naming going to the dogs? | Business Naming Basics Mon, 03 Aug 2009 23:44:09 +0000 http://contentmarketingtoday.com/2009/08/02/how-to-create-a-brand-name-that-resonates-with-your-buyers/#comment-25634 [...] can read more about this brilliant name at Content Marketing Today. Additional [...] [...] can read more about this brilliant name at Content Marketing Today. Additional [...]

]]> http://contentmarketingtoday.com/2009/08/02/how-to-create-a-brand-name-that-resonates-with-your-buyers/comment-page-1/#comment-25572 Newt Barrett Mon, 03 Aug 2009 13:52:13 +0000 http://contentmarketingtoday.com/2009/08/02/how-to-create-a-brand-name-that-resonates-with-your-buyers/#comment-25572 Martin, I really appreciate the feedback. Thanks for adding to the discussion. Of course, for us dog lovers, we'll do almost anything to get those butts wiggling. These business owners really understand their buyer personas. Martin, I really appreciate the feedback. Thanks for adding to the discussion. Of course, for us dog lovers, we’ll do almost anything to get those butts wiggling. These business owners really understand their buyer personas.

]]> http://contentmarketingtoday.com/2009/08/02/how-to-create-a-brand-name-that-resonates-with-your-buyers/comment-page-1/#comment-25521 Martin Jelsema Sun, 02 Aug 2009 23:19:59 +0000 http://contentmarketingtoday.com/2009/08/02/how-to-create-a-brand-name-that-resonates-with-your-buyers/#comment-25521 Thanks for checking out my blog at Business Naming Basics. I just want to say that Wigglebutt Inn is an inspired name. Not only was it the right tone, it's memorable, relevant, easy to pronounce and spell (except not everyone will distinguish "butt" from "but"). It almost sounds like a Harry Potter abode, doesn't it? Yet you are right that 99-percent of those seeing the name for the first time will recognize it's a special kennel. It would be so easy to name such a facility with a descriptive name to "make sure" everyone "got it". But part of the fun of a good, emotive name is to let potential customers "discover" its meaning. It makes folks proud and feel they "belong" because they "got it." Thanks for checking out my blog at Business Naming Basics. I just want to say that Wigglebutt Inn is an inspired name. Not only was it the right tone, it’s memorable, relevant, easy to pronounce and spell (except not everyone will distinguish “butt” from “but”). It almost sounds like a Harry Potter abode, doesn’t it? Yet you are right that 99-percent of those seeing the name for the first time will recognize it’s a special kennel. It would be so easy to name such a facility with a descriptive name to “make sure” everyone “got it”. But part of the fun of a good, emotive name is to let potential customers “discover” its meaning. It makes folks proud and feel they “belong” because they “got it.”

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