Comments on: Word of Mouth Marketing Is Becoming Incredibly Important http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Newt Barrett http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/comment-page-1/#comment-25575 Newt Barrett Mon, 03 Aug 2009 14:02:54 +0000 http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/#comment-25575 John and Jonathan, We all have plenty of in person W-O-M conversations and they may well outnumber the digital variety. But, I'm pretty certain that the online version has many times the impact because of the Internet's infinite reach. Moreover, what we talk about in person often relates to what we see on the web. One thing for sure, W-O-M marketing is here to stay. I wish I was as certain about the rest of business and marketting. John and Jonathan,
We all have plenty of in person W-O-M conversations and they may well outnumber the digital variety. But, I’m pretty certain that the online version has many times the impact because of the Internet’s infinite reach. Moreover, what we talk about in person often relates to what we see on the web.
One thing for sure, W-O-M marketing is here to stay. I wish I was as certain about the rest of business and marketting.

]]> By: Newt Barrett http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/comment-page-1/#comment-25574 Newt Barrett Mon, 03 Aug 2009 13:57:49 +0000 http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/#comment-25574 Christian, I appreciate your thoughtful comment. You are right. It's all about buyer behavior in terms of the 'how'. Unfortunately, there are tons of people who either don't get social media--or try to exploit it for nefarious ends. Thank heavens for the good guys. Christian, I appreciate your thoughtful comment. You are right. It’s all about buyer behavior in terms of the ‘how’. Unfortunately, there are tons of people who either don’t get social media–or try to exploit it for nefarious ends. Thank heavens for the good guys.

]]> By: Christian http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/comment-page-1/#comment-25356 Christian Fri, 31 Jul 2009 17:10:02 +0000 http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/#comment-25356 The truth is that word of mouth has ALWAYS been massively important. I don't think the internet has changed why we buy things. It's just changed HOW we buy things. Marketers need to connect with the human element of their business to make word of mouth work for them. It's a big reason why there's so much poor use of Twitter and other social media. It's a bridge to be crossed but a very worthwhile one. The truth is that word of mouth has ALWAYS been massively important. I don’t think the internet has changed why we buy things. It’s just changed HOW we buy things. Marketers need to connect with the human element of their business to make word of mouth work for them. It’s a big reason why there’s so much poor use of Twitter and other social media. It’s a bridge to be crossed but a very worthwhile one.

]]> By: john moore (WOMMA) http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/comment-page-1/#comment-25351 john moore (WOMMA) Fri, 31 Jul 2009 15:45:41 +0000 http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/#comment-25351 Jonathan, I believe Word of Mouth is the “original” Social Media. Word of mouth happens in physical ways (in person, on the phone) and digital ways (online, through email). Both ways are media. Both ways are social. Yet, both aren’t equal. According to a Keller Fay study, 3.5 billion word of mouth conversations take place every day in the United States. About 90% of those conversations occur physically (in person, on the phone) while no more than 10% occur digitally (online, through email). Today’s marketing world continues to behave a lot like yesterday’s marketing world where people share opinions, insights, experiences, and perspectives with each other through word-of-mouth. Nothing has changed there. Only the tools people use to pass along interesting information have changed, they’ve changed to include digital ways. Jonathan, I believe Word of Mouth is the “original” Social Media. Word of mouth happens in physical ways (in person, on the phone) and digital ways (online, through email). Both ways are media. Both ways are social. Yet, both aren’t equal.

According to a Keller Fay study, 3.5 billion word of mouth conversations take place every day in the United States. About 90% of those conversations occur physically (in person, on the phone) while no more than 10% occur digitally (online, through email).

Today’s marketing world continues to behave a lot like yesterday’s marketing world where people share opinions, insights, experiences, and perspectives with each other through word-of-mouth. Nothing has changed there. Only the tools people use to pass along interesting information have changed, they’ve changed to include digital ways.

]]> By: Jonathan Kranz http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/comment-page-1/#comment-25338 Jonathan Kranz Fri, 31 Jul 2009 12:13:42 +0000 http://contentmarketingtoday.com/2009/07/31/word-of-mouth-marketing-is-becoming-incredibly-important/#comment-25338 No doubt that budgets are shifting as returns from trad marketing decline while WOM entry points are relatively inexpensive. Question: How do we distinguish WOM from social media or social networking efforts? Are they part of the same spectrum of activity, one live and one virtual? Where do you see the distinction? No doubt that budgets are shifting as returns from trad marketing decline while WOM entry points are relatively inexpensive. Question: How do we distinguish WOM from social media or social networking efforts? Are they part of the same spectrum of activity, one live and one virtual? Where do you see the distinction?

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