Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence. Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely.
Most of us began with a website that contains static content that was never intended to change much over time. Your static website will be an essential source of product, service, and company data to the majority of buyers that now relying on the Internet as their primary repository of information for potential purchases. Your static website is a vital beginning. But, it’s only a beginning.
To compete for the attention of both search engines and buyers, you will need to add more and more dynamic content over time. That’s where a business blog comes into play. If you already have a blog–or are considering one–you probably think of it as a completely separate entity with limited functionality. That may be true for large organizations. But, for a small business, your blog should be the engine behind a full fledged website that delivers much more clout than your old-fashioned static version.
What’s the difference between a traditional blog and a traditional website?
Since both the blog and the website have intrinsic merit, why not combine the best of both?
Think for a moment about the online version of a newspaper. Of course, it contains lots and lots of news stories with the most recent showing first and which are organized by topic. But, it will also include a lot of timeless information about the region such as a directory of restaurants, lists of local attractions, and guides to government and community resources. The inclusion of both timely and timeless makes the newspaper site complete.
That’s exactly what you can accomplish by combining your website and your blog effectively.
NextBusNews.com: Integrating Timeless and Timely with a WordPress-powered Website.
NextBus, Inc. is a dynamic California-based company that delivers leading-edge transportation management technology to both municipal and University transit systems. The NextBusNews.com website leverages the power of WordPress as a content management system to provide relatively static content that is intended to describe in detail how their products and services will benefit both passengers and transit executives. But, there is also plenty of up-to-the-minute news to convey which is best done using the ease and simplicity of the underlying blog engine. Thus, on the home page you have access both to the latest news and to the customer-focused information you need to understand how the company will benefit your organization.
You may not need the sophistication and complexity of the NextBusNews.com site, but you can dramatically improve the impact of your online presence by using blog-powered technology to integrate timeless and timely content for the benefit of your customers and your company.