Comments on: Why Local Newspapers Require Radical Reinvention to Escape a Very Grim Future http://contentmarketingtoday.com/2009/07/10/why-local-newspapers-require-radical-reinvention-to-escape-a-very-grim-future/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Gatewatching for local news » Breaking News Update http://contentmarketingtoday.com/2009/07/10/why-local-newspapers-require-radical-reinvention-to-escape-a-very-grim-future/comment-page-1/#comment-26988 Gatewatching for local news » Breaking News Update Tue, 18 Aug 2009 23:20:48 +0000 http://contentmarketingtoday.com/2009/07/10/why-local-newspapers-require-radical-reinvention-to-escape-a-very-grim-future/#comment-26988 [...] of engaging content from news organizations – if all a local paper can provide is a string of wire service accounts and press releases, how do they expect to keep readers motivated? This was hard enough to accept in an age where the [...] [...] of engaging content from news organizations – if all a local paper can provide is a string of wire service accounts and press releases, how do they expect to keep readers motivated? This was hard enough to accept in an age where the [...]

]]> By: Gatewatching for local news | Online Journalism Blog http://contentmarketingtoday.com/2009/07/10/why-local-newspapers-require-radical-reinvention-to-escape-a-very-grim-future/comment-page-1/#comment-26407 Gatewatching for local news | Online Journalism Blog Tue, 11 Aug 2009 20:15:45 +0000 http://contentmarketingtoday.com/2009/07/10/why-local-newspapers-require-radical-reinvention-to-escape-a-very-grim-future/#comment-26407 [...] of engaging content from news organizations – if all a local paper can provide is a string of wire service accounts and press releases, how do they expect to keep readers motivated? This was hard enough to accept in an age where the [...] [...] of engaging content from news organizations – if all a local paper can provide is a string of wire service accounts and press releases, how do they expect to keep readers motivated? This was hard enough to accept in an age where the [...]

]]> By: Joe http://contentmarketingtoday.com/2009/07/10/why-local-newspapers-require-radical-reinvention-to-escape-a-very-grim-future/comment-page-1/#comment-24267 Joe Mon, 20 Jul 2009 08:50:47 +0000 http://contentmarketingtoday.com/2009/07/10/why-local-newspapers-require-radical-reinvention-to-escape-a-very-grim-future/#comment-24267 The short version of this article would be: "because they aren't making money anymore." The short version of this article would be: “because they aren’t making money anymore.”

]]> By: Nathan Domenighini http://contentmarketingtoday.com/2009/07/10/why-local-newspapers-require-radical-reinvention-to-escape-a-very-grim-future/comment-page-1/#comment-23308 Nathan Domenighini Fri, 10 Jul 2009 21:11:41 +0000 http://contentmarketingtoday.com/2009/07/10/why-local-newspapers-require-radical-reinvention-to-escape-a-very-grim-future/#comment-23308 As an editor for a local weekly publication, local content is our ONLY content. And, it continues to work and draw readers. I agree with the article completely ... except for one major thing — how the heck are newspapers going to satisfy that local content without a sufficient editorial staff. Publishers have continued to dwindle the editorial staff, which, in turn, has dwindled local coverage. If an entire A-section is filled with AP stories, who the heck is going to fill it with local content? I think newspapers already know local is the way to go ... it just cant be done the way it used to be when half the desks in the newsroom are empty. As an editor for a local weekly publication, local content is our ONLY content. And, it continues to work and draw readers. I agree with the article completely … except for one major thing — how the heck are newspapers going to satisfy that local content without a sufficient editorial staff. Publishers have continued to dwindle the editorial staff, which, in turn, has dwindled local coverage. If an entire A-section is filled with AP stories, who the heck is going to fill it with local content?

I think newspapers already know local is the way to go … it just cant be done the way it used to be when half the desks in the newsroom are empty.

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