Comments on: What is Your Unique Buying Proposition? http://contentmarketingtoday.com/2009/06/19/what-is-your-unique-buying-proposition/ How to turn prospects into buyers with content marketing Sat, 13 Mar 2010 18:07:20 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Scott Rooks- Grant Funding Consultants http://contentmarketingtoday.com/2009/06/19/what-is-your-unique-buying-proposition/comment-page-1/#comment-22054 Scott Rooks- Grant Funding Consultants Sat, 27 Jun 2009 17:00:03 +0000 http://contentmarketingtoday.com/2009/06/19/what-is-your-unique-buying-proposition/#comment-22054 I think you are right when you say we should pay attention to what the buyer wants and not on what we are selling. But I also see the unique statement (The revised UBP statement at the end of the blog)as one that sets the buyer up for disappointment if they don't understand,target and dominate their particular market. I have purchased services that I was extremely pleased with that allowed an open discussion prior to purchasing for the purpose of honest, open dialogue as to what the unique buying proposition really is saying. As oppposed to believing some made up hype that winds up as a disappointment in the log run. Lets face it not everyone, no matter how smart and savvy, will end up dominating their particular market. I think you are right when you say we should pay attention to what the buyer wants and not on what we are selling. But I also see the unique statement (The revised UBP statement at the end of the blog)as one that sets the buyer up for disappointment if they don’t understand,target and dominate their particular market.

I have purchased services that I was extremely pleased with that allowed an open discussion prior to purchasing for the purpose of honest, open dialogue as to what the unique buying proposition really is saying. As oppposed to believing some made up hype that winds up as a disappointment in the log run. Lets face it not everyone, no matter how smart and savvy, will end up dominating their particular market.

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