Content Marketing Today

Here’s Your Social Media Marketing Tool Cheat Sheet

Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier.

If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business.  Fortunately, Joe has taken the time to assemble and comment on 42 of the most worthy in his blog.

You’ll find that a common thread among many of the 42 is that they involve both inbound and/or outbound communication. In other words, they will help you send a message to your target buyers or listen to what those buyers are saying about you.

My five favorites of the less well known among the 42 that Joe highlights are:

1. Alltop – The digital magazine rack. Find the alltop for your industry – here’s content marketing.
2. Twitterfeed – Set your RSS feeds to post automatically on Twitter.
3. Zemanta – Great for adding additional content and links (courtesy of Drew McLellan).
4. Teamwork Project Manager – Easy-to-use project management tool.(I and my virtual teammates are enthusiastic proponents).
5. Website Grader – Hubspot product that will grade your website on a number of analytics and social media indicators.  Great free tool!

Check out Joe’s complete list and feel free to make your own contribution to make the list even more valuable.

Needless to say, if you’re not a regular reader of his blog, you’ll want to consider jumping on Joe’s content marketing bandwagon.