Yellow Pages TV Shark Ad Makes Case Against YP Advertising
When Their Own Commercial Shows How Hard It Is to Get Urgent Answers, You Know They Have a Problem
Imagine a scenario where catastrophe looms unless an immediate solution can be found. That’s the situation here where an aquarium worker accidentally creates a crack in the wall which quickly expands to disastrous proportions.
Can the Yellow Pages save the day?
While the terrified perpetrator tries to hold things together with his bare hands, his boss opens the Yellow Pages to make a series of calls for glass replacement. Unfortunately, by commercial’s end, he hasn’t yet found a vendor to solve the problem. One can only hope that worker and boss both make a hasty exit before the tank explodes and lets sharks escape to do their worst.
The TV ad amuses while delivering a big conceptual blow to the value of Yellow Pages advertising.
Humor can work well in advertising. Not this time. The ad simply seems to prove that when you are in a hurry and need a precise solution to an urgent problem, the Yellow Pages just doesn’t deliver results. One can only surmise that they couldn’t come up with a stronger case for the venerable local directory.
See what you think about the ad. Am I missing something?
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Comments [2]
Wow, this is an old one… I think this ran in the Netherlands around 5 years ago….
I would definitely agree! If the advertising doesn’t provide a solution for the client what’s the use of it? To point out all the flaws. Google could take this ad and use it. Who hasn’t found answers quickly from doing a search on Google. Calling someone who only had frosted glass wouldn’t even happen with a specific search. It says that the information is limited and you must make many calls to find what you are looking for. That era is past.