Content Marketing Today

Become a Marketing Diagnostician to Cure Your Customers’ Business Ailments

It’s all about asking the right kinds of questions of your ideal target buyers

Most of us don’t trust our doctors because they have a lot of diplomas on the wall.  Of course, we sure hope they graduated from medical school, did an internship, and completed a residency.  All  that is necessary not sufficient.

We really trust them because they care enough to ask us just the right kinds of diagnostic questions that will help them uncover what ails us.

We also know that the best questions to really tough medical problems are most likely to come from those doctors who specialize in the specific area of medicine that relates to our current malady.

Our job as marketers is very much the same.

First, we need to decide which customers we want to target so that we can be, truly expert in understanding how to help them with precise solutions.  If we remain broad generalists, we will be at a disadvantage to marketers who do a better job of defining a niche that they can dominate.

Second, we must acquire a deep understanding of our customers’ problems and how to fix them.  Otherwise, we cannot hope to engender their trust.  It really boils down to asking questions that prompts them to reveal their genuine concerns.  By strengthening our knowledge and understanding of our market niche, we become better able to ask just the right questions that uncover our customers most important problems.  Because this process creates trust, the carefully thought out solutions we propose stand the best chance of being accepted by our customers. 

The physicians we trust the most are those who show that they really care about our well-being.  They show that care initially through asking great diagnostic questions.  That’s when we begin to trust them and will do what they tell us to do in order to get better.

The process works exactly the same with our customers.  By demonstrating our care and understanding of their needs, we build long-term, trusted relationships that will translate into customers for life