6 Reasons Why Your Blog Is Your Most Important Social Media Tool

It’s much more powerful than those young whippersnappers–Twitter and Facebook

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We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers.  And that sounds an awful lot like social media as Wikipedia defines it:

Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.

Your blog is your secret social media weapon

Thanks to free or inexpensive blogging tools, any individual can be on the same technological footing as the New York Times or Business Week.  That may seem relatively obvious to many of you.  What I think is less obvious is that your blog is every bit as much a social media tool as Twitter, Facebook or MySpace.  In fact, I believe that a blog is the most important social media weapon in your arsenal.

Here are the 6 reasons that your blog must be the core of your social media strategy:

  1. To have meaningful social media impact, you must provide a critical mass of content that will position you and your organization as thought leaders within your market niche. Nothing works better than a blog to achieve that objective.  Over time, your blog will contain an increasingly rich and relevant reservoir of information that serves as a Google magnet.  Thus, you will become more and more findable by those customers you need to attract.
  2. You can provide an unlimited amount of vital information in a single location. Because Web visitors are desperately seeking answers to their most pressing questions, you have the opportunity to provide just the right answers for your ideal target customers. The best blogs can provide the vast majority of targeted information that there ideal visitors require in their search for solutions.
  3. Content aside, the structure of a blog enables you to organize your information almost effortlessly to the benefit of your visitors. By defining the most important areas of information that you will cover and translating them into ‘categories,’ you enable your visitors to find exactly what they want with minimal effort.
  4. Unlike other social media tools, such as Facebook, MySpace, and LinkedIn, your blog is open to the entire world.  This enables you to achieve potentially infinite reach for your critical mass of content.  Although you may request visitors to register and offer them enticements such as a free e-book or eNewsletter, they don’t have to join a special club to benefit from your information.
  5. You can be both timely and comprehensive.  Although Twitter couldn’t be more timely, the information, opinions, and advice you tweet can never be comprehensive.  Your blog can be just as timely as Twitter because you can post information instantaneously.  But you can also make each post as comprehensive as necessary and integrate that post with lots of other relevant information on your blog.
  6. Your blog posts, far from being isolated from other great tools such as Facebook and Twitter, can be automatically pulled into each one.  Thus, those two powerhouses can enhance your online presence every time you post an article on your blog.  That’s three for the price of one.  Not bad.

The bottom line: Start your blog today.  It’s that important.  Then start thinking about Facebook and Twitter–and all the other possible social media tools you might consider.

This entry was posted in Blogging, Marketing Basics, News, Online, Social Media, Tips & Mini-Guides, Trends. Bookmark the permalink. Both comments and trackbacks are currently closed.


  1. Posted May 1, 2009 at 10:05 pm | Permalink

    This is great information, because your blog is your home on the internet. You can come and go from Twitter and Facebook, but at the end of the day it is your blog that people will remember you for.

  2. Posted May 2, 2009 at 1:51 pm | Permalink

    I see something very interesting happening with blogs as a result of people paying so much attention to generating content for Facebook and Twitter. They are abandoning their blogs, or posting far less frequently.

    I asked about this on my Facebook page and many people who responded admitted paying far less attention to their blogs.

    Another huge benefit of a blog is that if you use a platform that lets you categorize blog posts by topic, over time, you have an instant info product you can sell. Simply update the content from a particular category and turn it into an ebook.

    I’m going over to my blog right now to write about this topic and link to your post. Thanks, Newt.

  3. Posted May 3, 2009 at 9:17 am | Permalink

    I started my blog WAY before I ever was conscious of the marketing and monetizing aspect of it for my business, which is helping people to connect to the natural power of their voice. The blog is called inspirationalmessage.blogspot.com. I am wondering whether after these four years, I should start a new blog that is dedicated to healing voice and music only? Or else, to ancient healing music? I have blogged about these issues under the original blog – thinking that consistency is the most important thing. I wonder what your advice would be?

    Thanks alot,
    Eliana Gilad, Founder,
    Voices of Eden
    Ancient Healing & Transformational Music

  4. Posted July 3, 2009 at 8:27 am | Permalink

    Point 6 is a key one for us and our clients but it is much more than a 3 for 1. Using WordPress allows us to have a RSS feed per category on our blog so we can pull in each category onto different pages on :

    Our main website
    Any squidoo lens
    Any hubpages
    Any social profiles
    Any Facebook pages

    So you are not only syndicating one overall RSS feed but many smaller more relevant RSS feeds in multiple ways. We also get new clients without a website (yes we still have some in the UK) to start with a blog because all the points you mention but it is the ease of automating all the syndication that really gets them hooked.

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