Content Marketing Today

The Secrets to Driving Dollars to Your Company Online

Great New Book from David Meerman Scott Delivers All the Tools You’ll Need

David is a content marketing pioneer who realized early on how important it was to create relevant and compelling content for your customers.  And, in his earlier book, The New Rules of Marketing and PR, he explained clearly why both marketing and public relations professionals needed to change the way they operate based on new Internet realities.

His newest book, World Wide Rave, as the subtitle explains, is all about, "creating triggers that get millions of people to spread your ideas and share your stories." Although you may have a stack of books waiting for you to pick them up, I recommend that you get this one and start reading it immediately.

World Wide Rave captures the spirit of what’s possible for companies of all sizes to be able to generate authentic buzz among their target audience that translates directly into buying behavior. 

Rather than relying on expensive advertising and gigantic public relations promotions to get press coverage, David says there’s a better way: "By publishing great content online, content people want to consume and that they are eager to share with their friends family and colleagues."  When you get it right, what happens is, according to David, "When an idea takes off, it can propel a brand or company to seemingly instant fame and fortune–for free.  Creating a world wide rave in which other people help to tell your story for you as a way to drive action one person sends it to another, then that person sends it to yet another, and on and on." 

Although the worldwide reference might intimidate you, David is really referring to the world that you care about.  It might be global–or it might simply be your immediate, local marketing area.

For example, he tells the story of a Boston area cosmetic dentist, Dr. Helaine Smith, who parlayed her e-book, Healthy Mouth, Healthy Sex!, a great website, a blog, and podcasts into a thriving dental practice.  She had tried all the traditional stuff including $2000 in Yellow Pages advertising every month but couldn’t track any results.  Today, she is getting from the web alone between $10,000 and $15,000 monthly in new business and from 12 to 15 new patients. Dr. Smith emphasizes that she doesn’t do all of this marketing work herself and says, "My core competence is cosmetic dentistry.  Even though I have enthusiasm and creativity when it comes to marketing, and I blog, I need to have experts who can help with things like writing and search engine optimization."  For potential skeptics, she adds, "Believe me, if I can do this kind of marketing, anyone can."

World Wide Rave offers you a blueprint to replicate the success of Dr. Smith and a host of other business people and professionals that will drive business to you over the web both consistently and inexpensively. Just click on that hyperlink so Amazon can get the book to you overnight.