Comments on: Five Reasons an e-Book Should Be a Core Component Of Your Content Marketing Strategy http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/ How to turn prospects into buyers with content marketing Mon, 15 Mar 2010 11:51:02 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: 10 Most Popular Content Marketing Posts of 2009 | MarketingTypo.com http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-28986 10 Most Popular Content Marketing Posts of 2009 | MarketingTypo.com Mon, 25 Jan 2010 15:58:04 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-28986 [...] 5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy Of course, I’m assuming that you already have a website and are probably doing some business blogging.  You may also do a regular eNewsletter to inform your customers and prospects about the great content you have created recently online.  Your next step is to create an e-book that targets your ideal customers. Click here to read more. [...] [...] 5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy Of course, I’m assuming that you already have a website and are probably doing some business blogging.  You may also do a regular eNewsletter to inform your customers and prospects about the great content you have created recently online.  Your next step is to create an e-book that targets your ideal customers. Click here to read more. [...]

]]> By: Respond Immediately to Web Inquiries or Lose ‘Em — Friday’s Featured E-books » B2B MarCom Writer Blog http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-28949 Respond Immediately to Web Inquiries or Lose ‘Em — Friday’s Featured E-books » B2B MarCom Writer Blog Fri, 18 Dec 2009 19:27:32 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-28949 [...] while we’re on the topic, check out this blog post about why e-books should be a core component of your content marketing strategy (hat tip to Edin [...] [...] while we’re on the topic, check out this blog post about why e-books should be a core component of your content marketing strategy (hat tip to Edin [...]

]]> By: MacSage http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-28896 MacSage Tue, 27 Oct 2009 01:08:31 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-28896 While I agree that an eBook is a great vehicle for spreading the word and promoting yourself as an expert, I disagree that it should be given away for free. As long as you are really providing valuable information, I believe that you can charge for an eBook and still get the marketing and promotional boost. In fact, there is a certain psychology involved in charging for information that is truly valuable that may give a further boost. I will be marketing an extensive eBook guide to creating websites using WordPress. I plan to charge for this information (somewhere between $7 and $15) and believe the information to worth far more than the asking price. While I agree that an eBook is a great vehicle for spreading the word and promoting yourself as an expert, I disagree that it should be given away for free. As long as you are really providing valuable information, I believe that you can charge for an eBook and still get the marketing and promotional boost. In fact, there is a certain psychology involved in charging for information that is truly valuable that may give a further boost.

I will be marketing an extensive eBook guide to creating websites using WordPress. I plan to charge for this information (somewhere between $7 and $15) and believe the information to worth far more than the asking price.

]]> By: Vic of BusinessAccent http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-24599 Vic of BusinessAccent Thu, 23 Jul 2009 10:06:20 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-24599 I am still trying to finish my first e-book ever. Sharing e-book is a fulfilling action especially when you give it for free. It helps people solve their problems and at the same time help your marketing goal to be achieved. I am still trying to finish my first e-book ever. Sharing e-book is a fulfilling action especially when you give it for free. It helps people solve their problems and at the same time help your marketing goal to be achieved.

]]> By: Jonathan Kranz http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-24216 Jonathan Kranz Sun, 19 Jul 2009 17:14:02 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-24216 I know I'm late to this party, but I'd like to add a thought. Patsi correctly suggests that in exchange for quality content, ebook creators should get something of value. But in my mind, it doesn't have to be an email address. By opening the gates, as David recommends, you DO get something of value in return: widespread distribution and acclaim -- and those virtues are priceless. I know I’m late to this party, but I’d like to add a thought. Patsi correctly suggests that in exchange for quality content, ebook creators should get something of value. But in my mind, it doesn’t have to be an email address. By opening the gates, as David recommends, you DO get something of value in return: widespread distribution and acclaim — and those virtues are priceless.

]]> By: Brett Gilbertson http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-12632 Brett Gilbertson Wed, 25 Mar 2009 04:49:39 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-12632 I agree with Newt and David. Use the eBook to spead the word, and of course promote the newsletter sign-up or lead form in the eBook if that's what you're after. I think that it's going to make the prospects that you get out of the excercise more manageable since they will be more qualified. I agree with Newt and David. Use the eBook to spead the word, and of course promote the newsletter sign-up or lead form in the eBook if that’s what you’re after.

I think that it’s going to make the prospects that you get out of the excercise more manageable since they will be more qualified.

]]> By: SEO Copywriting | SEO copywriting daily candy: Should you write an ebook? http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-12473 SEO Copywriting | SEO copywriting daily candy: Should you write an ebook? Mon, 23 Mar 2009 18:41:40 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-12473 [...] ebooks can be a great way to establish your thought leadership dominance. Discover 5 reasons why writing an ebook should be a part of your marketing [...] [...] ebooks can be a great way to establish your thought leadership dominance. Discover 5 reasons why writing an ebook should be a part of your marketing [...]

]]> By: Paul Swengler, Software Experts http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-12462 Paul Swengler, Software Experts Mon, 23 Mar 2009 16:04:01 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-12462 Regarding registration, this is always a tough one. I will often register with bogus information - particularly if I have questions regarding the credibility of the registrar. (never an ex spouse) I may also tunnel tho a proxy VPN to further mask my ID if I have more serious concerns. So registration is one of those things where you build a list but it may be peppered with a deal of bad resources. Paul Regarding registration, this is always a tough one. I will often register with bogus information – particularly if I have questions regarding the credibility of the registrar. (never an ex spouse) I may also tunnel tho a proxy VPN to further mask my ID if I have more serious concerns. So registration is one of those things where you build a list but it may be peppered with a deal of bad resources.

Paul

]]> By: Newt Barrett http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-12283 Newt Barrett Sat, 21 Mar 2009 16:51:47 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-12283 Patsi and David One thought on the 'registration' issue: A good compromise under certain circustances might be to offer your e-book as a motivator to sign up for an eNewsletter. That way, your visitor has two shots at value from both the eNewsletter and the e-book. I still think that in many cases, you simply want to spread the word via your e-book rather than sign up registrants. By not limiting access to the e-book, you make it much more easy to build viral buzz. Kind of like YouTube videos. Of course, your e-book needs to be pretty compelling. Newt Patsi and David

One thought on the ‘registration’ issue: A good compromise under certain circustances might be to offer your e-book as a motivator to sign up for an eNewsletter. That way, your visitor has two shots at value from both the eNewsletter and the e-book.

I still think that in many cases, you simply want to spread the word via your e-book rather than sign up registrants. By not limiting access to the e-book, you make it much more easy to build viral buzz. Kind of like YouTube videos. Of course, your e-book needs to be pretty compelling.
Newt

]]> By: Patsi Krakoff aka The Blog Squad http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/comment-page-1/#comment-12280 Patsi Krakoff aka The Blog Squad Sat, 21 Mar 2009 15:31:06 +0000 http://contentmarketingtoday.com/2009/03/20/five-reasons-an-e-book-should-be-a-core-component-of-your-content-marketing-strategy/#comment-12280 ...well put, David, I now understand your point better. And btw, I want to thank you for the free book on my Kindle! I am one of the 10,000 people who appreciate this and who rave about it! …well put, David, I now understand your point better. And btw, I want to thank you for the free book on my Kindle! I am one of the 10,000 people who appreciate this and who rave about it!

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