Comments on: Two Content Marketing Secrets from The Ritz Carlton Sarasota http://contentmarketingtoday.com/2009/02/19/two-content-marketing-secrets-from-the-ritz-carlton-sarasota/ How to turn prospects into buyers with content marketing Thu, 29 Jul 2010 13:31:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Five keys to social media launch planning | Drama Blog http://contentmarketingtoday.com/2009/02/19/two-content-marketing-secrets-from-the-ritz-carlton-sarasota/comment-page-1/#comment-12031 Five keys to social media launch planning | Drama Blog Wed, 18 Mar 2009 07:02:27 +0000 http://contentmarketingtoday.com/2009/02/19/two-content-marketing-secrets-from-the-ritz-carlton-sarasota/#comment-12031 [...] will have different attractions for social media users. Example: customers are highly engaged with Ritz Carlton because it provides value. Its magnetism, however, is in the total customer experience. Its social [...] [...] will have different attractions for social media users. Example: customers are highly engaged with Ritz Carlton because it provides value. Its magnetism, however, is in the total customer experience. Its social [...]

]]> By: Newt Barrett http://contentmarketingtoday.com/2009/02/19/two-content-marketing-secrets-from-the-ritz-carlton-sarasota/comment-page-1/#comment-9916 Newt Barrett Fri, 20 Feb 2009 10:28:35 +0000 http://contentmarketingtoday.com/2009/02/19/two-content-marketing-secrets-from-the-ritz-carlton-sarasota/#comment-9916 Paul, Thanks for taking the time to comment. It's true that I have gotten to know a lot about the Ritz-Carlton folks in SW Florida over the past 10 years from my experience with them helping me to help elementary school kids in Naples. That was in a context in which no one at the Ritz-Carlton in Naples stood to benefit in the slightest from their assistance. The parents of the students I was helping didn't even match their target demographics. Nobody but 5 kids, their parents, their teacher and I knew how wonderfully they handled our visit to the hotel--and how special they made those kids feel. So, I confess to having a soft spot for the Ritz-Carlton. From those initial contacts, I learned about the way they run the company and their philosophy about treating both guests and employees. My recent stay in Sarasota reinforced my Naples experience and made me think about the importance of outstanding customer service in the context of content marketing. Of course, their winning of the Governor's Sterling Award that I didn't know about until researching this article, pretty much suggests that I'm not the only Florida fan of the Ritz-Carlton Sarasota. Paul,
Thanks for taking the time to comment.
It’s true that I have gotten to know a lot about the Ritz-Carlton folks in SW Florida over the past 10 years from my experience with them helping me to help elementary school kids in Naples. That was in a context in which no one at the Ritz-Carlton in Naples stood to benefit in the slightest from their assistance. The parents of the students I was helping didn’t even match their target demographics. Nobody but 5 kids, their parents, their teacher and I knew how wonderfully they handled our visit to the hotel–and how special they made those kids feel. So, I confess to having a soft spot for the Ritz-Carlton.
From those initial contacts, I learned about the way they run the company and their philosophy about treating both guests and employees. My recent stay in Sarasota reinforced my Naples experience and made me think about the importance of outstanding customer service in the context of content marketing.
Of course, their winning of the Governor’s Sterling Award that I didn’t know about until researching this article, pretty much suggests that I’m not the only Florida fan of the Ritz-Carlton Sarasota.

]]> By: Spam Sorenson http://contentmarketingtoday.com/2009/02/19/two-content-marketing-secrets-from-the-ritz-carlton-sarasota/comment-page-1/#comment-9884 Spam Sorenson Fri, 20 Feb 2009 02:21:26 +0000 http://contentmarketingtoday.com/2009/02/19/two-content-marketing-secrets-from-the-ritz-carlton-sarasota/#comment-9884 How much were you paid to do this? You can advertise and it's ok, but to wrap your message in a "oh gee' wrapper without disclosing that you benefited is preposterous. How much were you paid to do this?

You can advertise and it’s ok, but to wrap your message in a “oh gee’ wrapper without disclosing that you benefited is preposterous.

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