http://contentmarketingtoday.com/2009/02/13/listen-to-your-customers-really-listen-thats-why-progressives-flo-the-sales-clerk-ads-succeed/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2009/02/13/listen-to-your-customers-really-listen-thats-why-progressives-flo-the-sales-clerk-ads-succeed/comment-page-1/#comment-29309 Content Marketing Today » Scottrade TV Ads: Funny, Effective, and Devastating to Competition Fri, 02 Jul 2010 14:21:25 +0000 http://contentmarketingtoday.com/2009/02/13/listen-to-your-customers-really-listen-thats-why-progressives-flo-the-sales-clerk-ads-succeed/#comment-29309 [...] the TV ads are not just funny, they are affective. As we had written earlier about the Progressive Insurance long-running Flo advertising campaign, the humor integrates a consistent message that conveys a few key customer-centric points that [...] [...] the TV ads are not just funny, they are affective. As we had written earlier about the Progressive Insurance long-running Flo advertising campaign, the humor integrates a consistent message that conveys a few key customer-centric points that [...]

]]> http://contentmarketingtoday.com/2009/02/13/listen-to-your-customers-really-listen-thats-why-progressives-flo-the-sales-clerk-ads-succeed/comment-page-1/#comment-9627 Eric Gilbertsen Mon, 16 Feb 2009 23:19:28 +0000 http://contentmarketingtoday.com/2009/02/13/listen-to-your-customers-really-listen-thats-why-progressives-flo-the-sales-clerk-ads-succeed/#comment-9627 In TV land, the spot is effective at delivering a message, although I'd hesitate to place Flo on the same level as Geico's gecko. More importantly, how much did Progressive spend and what was their return? I see Flo everywhere, and my policy term just passed, but Geico's simple email reminder and 2-click renewal transaction trumped any desire to switch. I like my rate and policy options. Progressive needs to do more. How about a savings calculator that reads a PDF of your existing policy and quickly replies that "you can save $XXX with Progressive right now, and we'll pay your cancellation penalty?" In TV land, the spot is effective at delivering a message, although I’d hesitate to place Flo on the same level as Geico’s gecko. More importantly, how much did Progressive spend and what was their return? I see Flo everywhere, and my policy term just passed, but Geico’s simple email reminder and 2-click renewal transaction trumped any desire to switch. I like my rate and policy options. Progressive needs to do more. How about a savings calculator that reads a PDF of your existing policy and quickly replies that “you can save $XXX with Progressive right now, and we’ll pay your cancellation penalty?”

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