http://contentmarketingtoday.com/2009/02/13/how-to-create-the-all-important-elevator-speech-for-your-presentations-and-for-your-content-marketing/ How to turn prospects into buyers with content marketing Wed, 10 Mar 2010 23:32:19 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2009/02/13/how-to-create-the-all-important-elevator-speech-for-your-presentations-and-for-your-content-marketing/comment-page-1/#comment-28965 10 Most Popular Content Marketing Posts of 2009 « MarketingTypo.com Thu, 07 Jan 2010 18:18:53 +0000 http://contentmarketingtoday.com/2009/02/13/how-to-create-the-all-important-elevator-speech-for-your-presentations-and-for-your-content-marketing/#comment-28965 [...] How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing It is so hard, but so important to explain what it is that you do and how it will benefit the person to whom you are communicating. Not at length.  But so concisely that it can be communicated in less time than it takes an elevator to go up a few floors. And, so compellingly that your listener will remember and repeat it to others. Click to read more. [...] [...] How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing It is so hard, but so important to explain what it is that you do and how it will benefit the person to whom you are communicating. Not at length.  But so concisely that it can be communicated in less time than it takes an elevator to go up a few floors. And, so compellingly that your listener will remember and repeat it to others. Click to read more. [...]

]]> http://contentmarketingtoday.com/2009/02/13/how-to-create-the-all-important-elevator-speech-for-your-presentations-and-for-your-content-marketing/comment-page-1/#comment-28940 Content Marketing Today » 10 Most Popular Content Marketing Posts of 2009 Wed, 16 Dec 2009 17:35:37 +0000 http://contentmarketingtoday.com/2009/02/13/how-to-create-the-all-important-elevator-speech-for-your-presentations-and-for-your-content-marketing/#comment-28940 [...] How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing It is so hard, but so important to explain what it is that you do and how it will benefit the person to whom you are communicating. Not at length.  But so concisely that it can be communicated in less time than it takes an elevator to go up a few floors. And, so compellingly that your listener will remember and repeat it to others. Click to read more. [...] [...] How To Create the All-Important Elevator Speech For Your Presentations and for Your Content Marketing It is so hard, but so important to explain what it is that you do and how it will benefit the person to whom you are communicating. Not at length.  But so concisely that it can be communicated in less time than it takes an elevator to go up a few floors. And, so compellingly that your listener will remember and repeat it to others. Click to read more. [...]

]]> http://contentmarketingtoday.com/2009/02/13/how-to-create-the-all-important-elevator-speech-for-your-presentations-and-for-your-content-marketing/comment-page-1/#comment-9360 Newt Barrett Fri, 13 Feb 2009 20:20:50 +0000 http://contentmarketingtoday.com/2009/02/13/how-to-create-the-all-important-elevator-speech-for-your-presentations-and-for-your-content-marketing/#comment-9360 Nick, Thanks so much for taking the time to comment. Here in SW Florida, business owners are indeed very concerned. I think nailing a laser-like focus on a single point of maximum need will be critical in b2b marketing. Of course, I'm still working on getting mine down precisely. So much of marketing can be pretty easy to explain, but incredibly hard to do right. Nick,
Thanks so much for taking the time to comment. Here in SW Florida, business owners are indeed very concerned. I think nailing a laser-like focus on a single point of maximum need will be critical in b2b marketing.
Of course, I’m still working on getting mine down precisely. So much of marketing can be pretty easy to explain, but incredibly hard to do right.

]]> http://contentmarketingtoday.com/2009/02/13/how-to-create-the-all-important-elevator-speech-for-your-presentations-and-for-your-content-marketing/comment-page-1/#comment-9358 nick morgan Fri, 13 Feb 2009 20:08:24 +0000 http://contentmarketingtoday.com/2009/02/13/how-to-create-the-all-important-elevator-speech-for-your-presentations-and-for-your-content-marketing/#comment-9358 Newt is absolutely right about the applicability of the elevator speech to marketing. The secret is to focus on the audience, and never forget that customers today are stressed, over-saturated with information, and worried about their own financial safety. Apply Maslow's Hierarchy of Needs to your customers and understand that if they're focused on their safety (because of economic concerns) then they will only listen to messages that address safety concerns. Nothing else will get their attention. Period. Newt is absolutely right about the applicability of the elevator speech to marketing. The secret is to focus on the audience, and never forget that customers today are stressed, over-saturated with information, and worried about their own financial safety. Apply Maslow’s Hierarchy of Needs to your customers and understand that if they’re focused on their safety (because of economic concerns) then they will only listen to messages that address safety concerns. Nothing else will get their attention. Period.

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