http://contentmarketingtoday.com/2009/02/08/why-content-marketing-is-vital-inside-your-business/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2009/02/08/why-content-marketing-is-vital-inside-your-business/comment-page-1/#comment-9560 NIgel Dean Mon, 16 Feb 2009 08:22:49 +0000 http://contentmarketingtoday.com/2009/02/08/why-content-marketing-is-vital-inside-your-business/#comment-9560 Great post Newt. This is a great example of how marketing can make a difference to customer service, sales and the overall success of the business and isn't just advertising and direct mail. I think it also shows how top level buy in is so important, if the big guy doesn't get it then how will anyone else? I believe it must be driven by the CEO, MD or Chairman in an honest and open way to be believeable. If it's not believeable, it's just marketing hot-air (and there is enough of that around already!!) Great post Newt. This is a great example of how marketing can make a difference to customer service, sales and the overall success of the business and isn’t just advertising and direct mail. I think it also shows how top level buy in is so important, if the big guy doesn’t get it then how will anyone else? I believe it must be driven by the CEO, MD or Chairman in an honest and open way to be believeable. If it’s not believeable, it’s just marketing hot-air (and there is enough of that around already!!)

]]> http://contentmarketingtoday.com/2009/02/08/why-content-marketing-is-vital-inside-your-business/comment-page-1/#comment-9042 Bart Mon, 09 Feb 2009 19:17:05 +0000 http://contentmarketingtoday.com/2009/02/08/why-content-marketing-is-vital-inside-your-business/#comment-9042 Having recently completed the construction of Theo's new headquarters, I can attest that they "walk the walk." You can tell a lot about the internal workings of a company when you are in the rare position of being both a vendor to, and a customer of the same firm. Theo and his team exemplify the golden rule! Having recently completed the construction of Theo’s new headquarters, I can attest that they “walk the walk.” You can tell a lot about the internal workings of a company when you are in the rare position of being both a vendor to, and a customer of the same firm. Theo and his team exemplify the golden rule!

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