http://contentmarketingtoday.com/2008/12/17/why-fifth-third-bank-flunked-press-release-test-from-hubspot/ How to turn prospects into buyers with content marketing Thu, 29 Jul 2010 13:31:36 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://contentmarketingtoday.com/2008/12/17/why-fifth-third-bank-flunked-press-release-test-from-hubspot/comment-page-1/#comment-6637 Newt Barrett Thu, 18 Dec 2008 16:50:12 +0000 http://contentmarketingtoday.com/2008/12/17/why-fifth-third-bank-flunked-press-release-test-from-hubspot/#comment-6637 Stacie, Thanks for your comment. Although I purposely picked a very large bank that wouldn't feel any effect from my critique, I do take your point about the individual who may have written it. I was really aiming at the lack of news content in too many news releases. In this case, the corporate PR person was probably just following a company formula. In fact, there was probably a hierarchy of people involved. I expect the each and/or all of them were simply retracing a well-trodden path. These days, I think we all need to be more open to criticism and need to invite it to improve. That's part of conversational marketing. So, in that spirit, I certainly welcome yours. Stacie,
Thanks for your comment. Although I purposely picked a very large bank that wouldn’t feel any effect from my critique, I do take your point about the individual who may have written it. I was really aiming at the lack of news content in too many news releases. In this case, the corporate PR person was probably just following a company formula. In fact, there was probably a hierarchy of people involved. I expect the each and/or all of them were simply retracing a well-trodden path.
These days, I think we all need to be more open to criticism and need to invite it to improve. That’s part of conversational marketing. So, in that spirit, I certainly welcome yours.

]]> http://contentmarketingtoday.com/2008/12/17/why-fifth-third-bank-flunked-press-release-test-from-hubspot/comment-page-1/#comment-6635 Stacie Zinn Thu, 18 Dec 2008 16:30:47 +0000 http://contentmarketingtoday.com/2008/12/17/why-fifth-third-bank-flunked-press-release-test-from-hubspot/#comment-6635 Newt, this is a bit harsh. Why single out and embarrass another P.R. professional when you could have sanitized the release and made the same points? It's just mean-spirited and could damage the reputation of someone who did not ask for your critique. Newt, this is a bit harsh. Why single out and embarrass another P.R. professional when you could have sanitized the release and made the same points? It’s just mean-spirited and could damage the reputation of someone who did not ask for your critique.

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