Comments on: Content Marketing Goof Up: Why Isn’t the iTunes eNewsletter Showing Me the Love? http://contentmarketingtoday.com/2008/12/03/content-marketing-goof-up-why-isnt-the-itunes-enewsletter-showing-me-the-love/ How to turn prospects into buyers with content marketing Fri, 03 Sep 2010 21:07:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Kari Rippetoe http://contentmarketingtoday.com/2008/12/03/content-marketing-goof-up-why-isnt-the-itunes-enewsletter-showing-me-the-love/comment-page-1/#comment-6123 Kari Rippetoe Thu, 04 Dec 2008 17:47:41 +0000 http://contentmarketingtoday.com/2008/12/03/content-marketing-goof-up-why-isnt-the-itunes-enewsletter-showing-me-the-love/#comment-6123 It seems to me that Apple is just being lazy. "Let's slap together the newest offerings that all the kids are listening to, regardless of genre, and send it out...no time for targeting!" Kind of like waitstaff at a restaurant pushing certain entrees - "push the GnR and Ludacris - we're overstocked!" C'mon Apple - get with it! It seems to me that Apple is just being lazy. “Let’s slap together the newest offerings that all the kids are listening to, regardless of genre, and send it out…no time for targeting!” Kind of like waitstaff at a restaurant pushing certain entrees – “push the GnR and Ludacris – we’re overstocked!” C’mon Apple – get with it!

]]> By: Hugo Traeger http://contentmarketingtoday.com/2008/12/03/content-marketing-goof-up-why-isnt-the-itunes-enewsletter-showing-me-the-love/comment-page-1/#comment-6112 Hugo Traeger Thu, 04 Dec 2008 06:18:18 +0000 http://contentmarketingtoday.com/2008/12/03/content-marketing-goof-up-why-isnt-the-itunes-enewsletter-showing-me-the-love/#comment-6112 I totally agree but realize that I had never thought about that before. I find myself deleting the iTunes newsletter with maybe a quick scan or maybe without even opening. And of course they can target it. They know what I like and I would appreciate finding new artists to my taste. On the Genius sidebar. It's OK but sort of predictable. Has not effectively found me a lot of new stuff. I mean if I like Ryan Adams of course I like Wilco. And Newt. You should really get into The Killers. I totally agree but realize that I had never thought about that before. I find myself deleting the iTunes newsletter with maybe a quick scan or maybe without even opening. And of course they can target it. They know what I like and I would appreciate finding new artists to my taste.

On the Genius sidebar. It’s OK but sort of predictable. Has not effectively found me a lot of new stuff. I mean if I like Ryan Adams of course I like Wilco.

And Newt. You should really get into The Killers.

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