Content Marketing Today

Great Content Drives 200% Page View Growth

Southwest Florida nonprofit demonstrates how content marketing can generate measurable positive results.

You can learn a lot about content marketing from the David Lawrence Center in Naples Florida. We have already written about their launch of a new website in early 2008. 

Click to see what we had to say about the impressive transformation:

How to Create a World Class Website for a Superb Non-Profit without Breaking the Bank.

At the time, the site was so new that they had no metrics to determine whether obvious improvement in both content and design would really made a difference. Now we know.  And the results are outstanding.

By transforming their site from a content light and somewhat depressing Web presence into a client-centric, content-rich resource, and beautifully designed website, the David Lawrence Center has increased their page views by 198%. They have gone from just over 16,000 monthly page views to almost 49,000. 

Visitors increased modestly, but page views increased dramatically

The number of visitors increased but not as dramatically–just 14%.  This is not too surprising because the Center is resource constrained in its ability to promote the site.  Nonetheless, traffic did grow.  But, what stands out is that the average visitor spent much more time and viewed many more pages on the new site.  There’s only one reason for that: relevant and valuable content kept visitors on the site and encouraged them to stay and explore.

Thus, the David Lawrence Center achieved one of its most important objectives: to demonstrate online how they could help solve tough mental and substance-abuse challenges–before their clients ever called or came for a visit.  Excellent content marketing worked exactly as it should to build a trusted relationship with prospective clients before they ever decide to commit to working with you.

Be sure to visit their website to see how powerful content marketing can be–even for an organization with relatively limited marketing dollars: The David Lawrence Center.