Content Marketing Today

How to Be Discovered on the Web: Content 1st; Key Words 2nd!

Patsi Krakoff simplifies search engine marketing for business.

The Internet now looks a lot like Carl Sagan’s famous description of the universe.

But, instead of billions and billions of stars, it contains billions and billions of websites.  How on earth will you ever be found on the web amidst all that competition?

According to blogging expert, Patsi Krakoff, on her blog, Writing on the Web, the key is content marketing:

Imagine you’re starting out online – maybe you’ve been in business forever, but you’re just taking your business onto the web. You don’t have a large staff or a big budget. You look at the Web from your own perspective and try to imagine how your potential customers would search for you.

Patsi takes a lot of the mystery out of SEO or search engine optimization with her pointed advice to write for content first and edit for relevant keywords second.  After all, without relevant and engaging content, even visitors who find your site won’t linger and won’t return.

You’ll find that Patsi’s post–and her blog–offers you commonsense advice that you can put to work right now without having to hire expensive SEO experts. Be sure to visit Writing on the Web soon and often.

Perhaps I don’t need to point out that this article is a superb example of content marketing which offers real value and coincidentally includes key words and phrases that will make it easy to find her blog on the web.