You may think of professors as ivory tower folks who live in a world apart–even an IT Prof within a business school. But J.P. Allen is a different breed. He has a great blog that focuses on “the future of IT, business, and society on the new Web.”
As an example of a business WordPress site, I use nextbusnews.com. NextBus is the groovy technology that tells me real-time how late my next MUNI bus will be (more details on how NextBus uses WordPress as a simple content management system here).
That quote links to an article by my colleague Scott Frangos’ site, Webhelpermagazine.com. Scott and I worked together on building this contemporary site for NextBus which provides a wealth of relevant content for its large audience of transit managers who operate in a variety of complex settings. Although a lot of customizing was involved in building out the site, that work was still orders of magnitude easier than it would have been to build a content management system from scratch. NextBusNews.com really is a great example of how customizable WordPress can be.
I’m delighted that J.P. is building a curriculum around the use of WordPress in the creation of small business websites. He notes a recent article in the Wall Street Journal that only 36% of small businesses in the US with Web access actually have a website. That may seem astonishing, but it may have to do with the difficulty of creating a credible website with old-fashioned tools. If it’s too hard and too expensive, your small business may be unable to afford a kind of web presence that’s essential today. As JP stresses, WordPress can take a lot of the heartache and expense out of building a website.
This is a great blog from an unexpected source that takes a look at the Internet, at business, and at broader social issues from an intriguing perspective. Be sure to give it a look: The J.P. Allen Blog.