Finally, a Great Way to Evaluate Your Website–and Your Competitors’!

webgrader joe wikert 98.5 from HubSpot might make you humble, but it will also make you a lot smarter about how you present yourself on the web.

Since I’m in the content marketing business, I spent a lot of time looking at websites to assess what kind of job they do in presenting content that is relevant and valuable for their likely target customers.  Of course, the success of a website depends both on the quality of content and on the quality of its visitor friendly design.  Moreover, it’s important that visitors can find it in the first place. 

Now, a great new tool,, delivers a meaningful score from zero to 100 –with 100 being perfect–for the marketing effectiveness any website on the net.

As HubSpot explains what is behind the well-deserved score of 98.5 they gave Joe Wikert’s Publishing 2020 blog:

A website grade of 98.5/100 for means that of the hundreds of thousands of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 98.5% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others.

Of course, not every site does quite so well.  For example, the website of Zick Rubin’s law firm scores a depressing 16 of 100.  Even if you’re grading on a curve, that equates to an F.  Click here to read about their huge missed content marketing opportunity.

Although takes a look at many variables in assigning its grade, the most obvious difference between the two websites is simple.  Joe has tons of great content.  The law firm has virtually none.

Be sure to check out this extremely valuable tool.  Even if you’re already doing a great job with your website, it offers lots of tips to make it even better.

This entry was posted in Examples of Bad Content, Missed Content Opportunities, News, Online, Tech Tools, Tips & Mini-Guides, Websites. Bookmark the permalink. Both comments and trackbacks are currently closed.


  1. Posted August 22, 2008 at 11:07 am | Permalink

    Newt — good find, and a great tool for people in this business. However, this tool has one huge missing piece of the “success” puzzle for a website. It cannot report on how well a website “converts” — as in converting a visitor to a lead. Luckily there’s a free tool for that from GOOGLE (they’ve done it again) — the Website Optimizer. Companies using the tool have improved their conversions between 10% — to over 100%… see:

    – Scott

  2. Posted August 25, 2008 at 3:04 pm | Permalink

    Thanks for plugging websitegrader, Newt. Much appreciated.

  3. Posted October 21, 2008 at 5:14 pm | Permalink

    Hey Newt,

    Thanks for sharing this tool with us. I’ve written an article about this tool for my readers and also have included a quote from this article ( Please continue to share your tool finds with us.

    Also, I think the average website owner should start with a tool like this so they can get a more realistic view of how their website is performing. This will help the average website owner to see that there is a lot more that must be done, after building the website, to successfully grow the traffic and conversion rate of their site.


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