Comments on: How Can a Busy Dentist Blog Successfully? By Adding a Blogging Consultant to Her Team!

By: Halifax Dentist

Halifax Dentist — Thu, 07 May 2009 11:27:19 +0000

I agree – you just can’t do everything yourself as there are only so many hours in the day.

By: Haddon in Sydney

Haddon in Sydney — Sat, 13 Sep 2008 10:15:18 +0000

I think that a blog is a useful was to help disseminate information. How many posts a month do you recommend?
Haddon in Bondi beach, Sydney http://www.bondibeachdental.com.au

By: William Waites

William Waites — Tue, 19 Aug 2008 00:46:33 +0000

Newt: Another helpful column about marketing in the 21st Century.

I provide blog services for Dr. Robert Brueck. Fort Myers plastic surgeon. ( http://beauty-by-brueck.blogspot.com ) Dr. Brueck and I try to provide news and relevant observations about cosmetic surgery. But we also venture out to tell background stories about Dr. Brueck, his professional accomplishments and his public service.

We currently are running pages from his diary while on a medical mission to Siberia. The idea is that the Dr.’s patients and would be patients want to get to know the doctor personally, often before engaging him even in a consultation. But then, cosmetic surgery seems to carry a little undeserved stigma that dentistry doesn’t.

The primary glitch, a temporary one to be sure, in this plan is teaching people about RSS feeds and how to set them up. As an interim measure, we regularly email our base with alerts that send them to the blog for more information. It seems to be working. but a simpler approach to RSS feeds would be much better.

By: Two out of three ain’t bad | Optimistic Rebel

Two out of three ain’t bad | Optimistic Rebel — Mon, 18 Aug 2008 16:52:12 +0000

[...] suppose if you’re too busy to blog and outsource the writing of it, you’re not going to want to be talkin’ about the weather, but remember blogs are [...]

By: Jonathan Ginsberg

Jonathan Ginsberg — Mon, 18 Aug 2008 14:49:14 +0000

Newt, this was a very relevant post. You correctly point out that a business blog must have a purpose, and it must be focused on the reader’s interest, not the writers.
A couple of other points:
1. the information presented must be meaty. No one wants to read sales copy or fluff. I like to answer questions in detail on my blog.
2. a business owner can get multiple uses out of questions submitted by answering in audio or video format. I use Wordpress which easily provides for podcasting. In my case, I answer questions in writing at http://www.ssdanswers.com and verbally or on video at http://www.ssdradio.com.
3. I’m not sure if I agree with you that one must post 3x a week. I post two or three times a month and I get a nice response. My experience has also been that the blogs and podcast generate nice feedback, but they don’t convert into paying customers as well as a traditional web site.
Jonathan Ginsberg