Then it’s high time you–and I, for that matter–learn about Twitter: What it is, how it works, and why you should probably be using it.
In that spirit, I have invited Chris Griffith, our local blogging and real estate pro, to make Twitter understandable to the rest of us. Take it away, Chris.
Have you heard of Twitter? Do you know what a tweet is? Count me in with some of the millions people who are Twitterers that tweet. Twitter is social networking, micro-blogging site that helps people and businesses communicate. It’s a way to form relationships and stay connected.
By trade I’m a nerdy real estate agent in Bonita Springs, Florida. A good portion of my business is procured through my presence on the web. One of the many tools I use to reach consumers, besides blogging, is Twitter. I use Twitter not only to communicate with locals or out of the area buyers but to also network with real estate agents and lenders across the country. There are many agents that have referred their clients, friends and family to me who may be considering looking for a home in southwest Florida. They do so just because they’ve met me online and followed me on Twitter. My name on Twitter is @Twitterzilla, a name gifted to me by a follower.
Twitter is a fairly new platform that has grown by leaps and bounds due to its groundswell popularity, ease of use and portability. It can even be done via text and mobile phone.
Twitter is for larger organizations, too.
Big business is latching onto Twitter, too. You can find and get fast responses from corporations help desks without pressing one for English and two if you’re an existing customer. Recently, I was able to solve a monumental problem with Comcast service by using Twitter [@ComcastCares] and getting to explain the issue to someone qualified to take immediate action. Overnight, my Comcast account was straightened out. Several attempts were made by phone over a period of weeks with the problem not being fixed. In a 140 character tweet or two on Twitter it was done.
Other businesses that are using Twitter to reach the public are news publications and public services. Your local paper is Tweeting links to the daily news, the local sheriff department is Tweeting accident reports so you can avoid traffic tie ups, bloggers tweet their RSS feeds and television shows like Fox and Friends tell you who’s going to be on the show following the commercial break.
How I use Twitter to extend the reach of my real estate blog
Twitter helps me bring my real estate blog posts to my followers. I tweet the URL to my post and readers that find the tweet interesting read my blog and hopefully subscribe. I also use Twitter to ask for opinions from other agents and even ask tech support questions if I’m getting stumped by a computer program or website. Someone is always reading and will answer. It’s like being able to walk into a gymnasium full of people and yelling my car won’t start, how do I jump start it … and having 20 people tell you. Yes, I had someone tell me in tweets how to jump start a car. I did it, and nobody got hurt and nothing blew up.
Here’s how it works:
- You just set up a free Twitter account and start searching for people you know or subject matter you’d like to read about in Tweets.
- You start “following” other Twitterers so you can read their tweets.
- If you’re riveted to a huge story that is developing, go to the search page and put in a relevant word or two. It will display the recent commentary and links for you to read. No obligation, no money.
Here’s a great video that explains Twitter in more depth:
What do you have to lose? You get to keep your finger on the pulse of the city, your field of interest or your friends and family and it’s a freebie. In short, when you use Twitter it helps bring you closer to people and services that matter most to you.