Comments on: When You Are the Brand, Content Marketing Is Crucial http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/ How to turn prospects into buyers with content marketing Tue, 20 Dec 2011 16:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 By: michael.gentry http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/comment-page-1/#comment-28948 michael.gentry Fri, 18 Dec 2009 18:08:20 +0000 http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/#comment-28948 You have to love it when a great marketing guy completes the content marketing circle, ---------------- michael.gentry lawyer marketing > You have to love it when a great marketing guy completes the content marketing circle,
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]]> By: The Content Marketing Handbook for Small, Medium and Large Businesses: Get Content. Get Customers. » Blog Archive » 2 Big Wins for Get Content Get Customers http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/comment-page-1/#comment-5375 The Content Marketing Handbook for Small, Medium and Large Businesses: Get Content. Get Customers. » Blog Archive » 2 Big Wins for Get Content Get Customers Fri, 14 Nov 2008 22:21:03 +0000 http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/#comment-5375 [...] Frankly, I’m not sure this endorsement of GCGC could have been any better if we had written it ourselves.  It is especially meaningful because Shama is so good at what she does with After The Launch as we have written in our article: When You Are the Brand, Content Marketing is Crucial. [...] [...] Frankly, I’m not sure this endorsement of GCGC could have been any better if we had written it ourselves.  It is especially meaningful because Shama is so good at what she does with After The Launch as we have written in our article: When You Are the Brand, Content Marketing is Crucial. [...]

]]> By: Hillel http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/comment-page-1/#comment-2944 Hillel Sun, 31 Aug 2008 14:35:49 +0000 http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/#comment-2944 "Advertising is Out. Expertise is In" - love that line! I would change it around a little and say - "Information is in" “Advertising is Out. Expertise is In” – love that line! I would change it around a little and say – “Information is in”

]]> By: Hersh Bhardwaj http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/comment-page-1/#comment-2560 Hersh Bhardwaj Sat, 16 Aug 2008 11:54:50 +0000 http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/#comment-2560 Hi Shama & Newt, Thanks for not retaliating back in a reactionary way! I know Newt. In fact I had an email conversation from him about reviewing blogs and, whether he takes permissions or inform the blog/site owner. So I perfectly know his stance on the matter. But as you said yourself, the review is very flattering hence my comment. keep in touch! Hi Shama & Newt,
Thanks for not retaliating back in a reactionary way!
I know Newt. In fact I had an email conversation from him about reviewing blogs and, whether he takes permissions or inform the blog/site owner. So I perfectly know his stance on the matter. But as you said yourself, the review is very flattering hence my comment.
keep in touch!

]]> By: Shama Hyder http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/comment-page-1/#comment-2553 Shama Hyder Fri, 15 Aug 2008 23:02:00 +0000 http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/#comment-2553 Hi Hersh- Nice to see you here. To address your points- 1) Newt and Joe have never seen a penny from me. This was their own idea. In fact, I didn't know about it until a google alert popped up in my email. Funny huh? So, I can pretty much guarantee that they didn't have any ulterior motive. I am honored that they used me as an example of content marketing. I am also a HUGE fan of their work. I love reading their stuff! 2) You are right. The word "expert" is touted by many very easily. While we do claim to be online experts, we have the claim backed-up by the copious amount of content on the site-which is why I am guessing Newt and Joe have used me as an example. 3) We help businesses "After The Launch." Very few of our clients are start-ups. Most are growth-oriented, well established, businesses who are looking to make the most of the online world is a distinguished and reputable fashion. 3)Web marketing is a big part of "marketing"-so the distinctions are often blurry. Conversation, honesty, community are all "marketing" principles-but can really be put into action online. Thanks for your comments! Hi Hersh-

Nice to see you here. To address your points-

1) Newt and Joe have never seen a penny from me. This was their own idea. In fact, I didn’t know about it until a google alert popped up in my email. Funny huh? So, I can pretty much guarantee that they didn’t have any ulterior motive. I am honored that they used me as an example of content marketing. I am also a HUGE fan of their work. I love reading their stuff!

2) You are right. The word “expert” is touted by many very easily. While we do claim to be online experts, we have the claim backed-up by the copious amount of content on the site-which is why I am guessing Newt and Joe have used me as an example.

3) We help businesses “After The Launch.” Very few of our clients are start-ups. Most are growth-oriented, well established, businesses who are looking to make the most of the online world is a distinguished and reputable fashion.

3)Web marketing is a big part of “marketing”-so the distinctions are often blurry. Conversation, honesty, community are all “marketing” principles-but can really be put into action online.

Thanks for your comments!

]]> By: Hersh Bhardwaj http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/comment-page-1/#comment-2545 Hersh Bhardwaj Fri, 15 Aug 2008 08:46:21 +0000 http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/#comment-2545 Hi Newt and Shama, I am a regular reader of Newt and Joe.On your recommendation I visited AfterTheLaunch.Good work! But if I were an alien from Mars, I wouldn't help wondering whether Shama's blog/site has hired this blog to write positive reviews for her. I have problems understanding where she positions herself as an 'online marketing expert', in a world where using the word 'expert' is so dangerous and easy at the same time. From the name I guess het business targets brand new businesses and start-ups with no understanding of the power of online marketing. While at places in the blog/site the distinction between marketing and web marketing is very blurry. No offence to anyone, I have subscribed to Shama and will keep in touch. Hersh Hi Newt and Shama,
I am a regular reader of Newt and Joe.On your recommendation I visited AfterTheLaunch.Good work! But if I were an alien from Mars, I wouldn’t help wondering whether Shama’s blog/site has hired this blog to write positive reviews for her.
I have problems understanding where she positions herself as an ‘online marketing expert’, in a world where using the word ‘expert’ is so dangerous and easy at the same time. From the name I guess het business targets brand new businesses and start-ups with no understanding of the power of online marketing. While at places in the blog/site the distinction between marketing and web marketing is very blurry.
No offence to anyone, I have subscribed to Shama and will keep in touch.
Hersh

]]> By: Shama Hyder http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/comment-page-1/#comment-2467 Shama Hyder Fri, 08 Aug 2008 17:00:53 +0000 http://contentmarketingtoday.com/2008/08/08/when-you-are-the-brand-content-marketing-is-crucial/#comment-2467 Hey Newt- I am totally flattered. Thank you so much! You guys do such amazing work here that being recognized in this manner definitely means a lot! I am not a solopreneur-I have a team of 5 full time folks. However, I am definitely the face and "brand" of the company. Long live content marketing! Hey Newt-

I am totally flattered. Thank you so much! You guys do such amazing work here that being recognized in this manner definitely means a lot!

I am not a solopreneur-I have a team of 5 full time folks. However, I am definitely the face and “brand” of the company.

Long live content marketing!

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