When You Are the Brand, Content Marketing Is Crucial

Shama Hyder proves how powerful a website and blog can be for a solopreneur.

shamahyder website Shama is an online marketing expert.  How do I know this without having met her?  Because I have visited her website, “AftertheLaunch.com,” read her blog, and downloaded her e-book, “Online Marketing Plan.” There is so much great stuff inside this e-book that you’ll be amazed she’s not charging big bucks for you to buy it.

How did I learn about her in the first place?  Because she wrote a great comment on one of my blog posts.  That prompted me to visit her website where I discovered all the terrific stuff she’s doing.

In other words, she is walking the content marketing walk.

shamahyder ebook Three secrets to her success

  1. When you get to her well-designed website, it tells you exactly what she can do to help you solve your problems.
  2. She provides a treasure trove of free marketing-related content, most notably her Online Marketing Plan.
  3. Because she demonstrates her expertise while displaying an obviously upbeat, enthusiastic personality, it is very easy to make the next step and call her to see how she might help you do exactly the same for your business.

Content marketing displacing advertising

Shama reinforces our conviction that great content marketing, whether it’s online, in print, or in person, can be much more powerful than traditional advertising.  As she puts it, it’s all about proving that you are an expert:

Advertising is Out. Expertise is In. Only 14% of people trust advertising. Personally, I think that number is too high. Online advertising may work for some products, but it rarely works for service oriented professions. When was the last time you chose a doctor or a lawyer because of an ad you saw? Establishing yourself as an expert is the KEY to attracting more clients online.

The wonderful thing about content marketing, as Shama proves, is that you can out market a giant corporation without needing to come close to outspending it.  Sensational content marketing is not about what’s inside your wallet.  It’s about what’s inside your brain.

Be sure to visit her website, AftertheLaunch.com.  You will come away a lot smarter about online marketing.  And, of course, you may even want to hire her.

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  1. Posted August 8, 2008 at 11:00 am | Permalink

    Hey Newt-

    I am totally flattered. Thank you so much! You guys do such amazing work here that being recognized in this manner definitely means a lot!

    I am not a solopreneur-I have a team of 5 full time folks. However, I am definitely the face and “brand” of the company.

    Long live content marketing!

  2. Hersh Bhardwaj
    Posted August 15, 2008 at 2:46 am | Permalink

    Hi Newt and Shama,
    I am a regular reader of Newt and Joe.On your recommendation I visited AfterTheLaunch.Good work! But if I were an alien from Mars, I wouldn’t help wondering whether Shama’s blog/site has hired this blog to write positive reviews for her.
    I have problems understanding where she positions herself as an ‘online marketing expert’, in a world where using the word ‘expert’ is so dangerous and easy at the same time. From the name I guess het business targets brand new businesses and start-ups with no understanding of the power of online marketing. While at places in the blog/site the distinction between marketing and web marketing is very blurry.
    No offence to anyone, I have subscribed to Shama and will keep in touch.

  3. Posted August 15, 2008 at 5:02 pm | Permalink

    Hi Hersh-

    Nice to see you here. To address your points-

    1) Newt and Joe have never seen a penny from me. This was their own idea. In fact, I didn’t know about it until a google alert popped up in my email. Funny huh? So, I can pretty much guarantee that they didn’t have any ulterior motive. I am honored that they used me as an example of content marketing. I am also a HUGE fan of their work. I love reading their stuff!

    2) You are right. The word “expert” is touted by many very easily. While we do claim to be online experts, we have the claim backed-up by the copious amount of content on the site-which is why I am guessing Newt and Joe have used me as an example.

    3) We help businesses “After The Launch.” Very few of our clients are start-ups. Most are growth-oriented, well established, businesses who are looking to make the most of the online world is a distinguished and reputable fashion.

    3)Web marketing is a big part of “marketing”-so the distinctions are often blurry. Conversation, honesty, community are all “marketing” principles-but can really be put into action online.

    Thanks for your comments!

  4. Hersh Bhardwaj
    Posted August 16, 2008 at 5:54 am | Permalink

    Hi Shama & Newt,
    Thanks for not retaliating back in a reactionary way!
    I know Newt. In fact I had an email conversation from him about reviewing blogs and, whether he takes permissions or inform the blog/site owner. So I perfectly know his stance on the matter. But as you said yourself, the review is very flattering hence my comment.
    keep in touch!

  5. Posted August 31, 2008 at 8:35 am | Permalink

    “Advertising is Out. Expertise is In” – love that line! I would change it around a little and say – “Information is in”

  6. Posted December 18, 2009 at 12:08 pm | Permalink

    You have to love it when a great marketing guy completes the content marketing circle,

    lawyer marketing >

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