http://contentmarketingtoday.com/2008/07/16/is-microsofts-small-business-content-marketing-of-running-out-of-gas/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 http://contentmarketingtoday.com/2008/07/16/is-microsofts-small-business-content-marketing-of-running-out-of-gas/comment-page-1/#comment-2219 Aaron Stannard Thu, 17 Jul 2008 18:04:51 +0000 http://contentmarketingtoday.com/2008/07/16/is-microsofts-small-business-content-marketing-of-running-out-of-gas/#comment-2219 Ouch! You know what's really sad about this flop? Some of Microsoft's employees (and former employees) are some of the best content marketers in the business. Scott Guthrie, the guy who runs Microsoft's web server technology division (IIS, ASP.NET, some parts of Visual Studio) is probably the single most effective content marketer when it comes to marketing new technology to developers. The other departments at Microsoft can learn a lot from him and his team. Ouch! You know what’s really sad about this flop? Some of Microsoft’s employees (and former employees) are some of the best content marketers in the business. Scott Guthrie, the guy who runs Microsoft’s web server technology division (IIS, ASP.NET, some parts of Visual Studio) is probably the single most effective content marketer when it comes to marketing new technology to developers. The other departments at Microsoft can learn a lot from him and his team.

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