Content Marketing Today

Solopreneur Sagas—Even Micro-Businesses Make Content Marketing Pay Off

Here’s just a snippet of what you will learn in the pages of Get Content. Get Customers.

We devote an entire chapter to three very different small business people are delivering content just as creatively—perhaps more creatively—than many of their peers in much larger organizations.

Type of Organization: Single-person businesses.
Major Marketing Objectives: To use content marketing to increase visibility, credibility, and revenues.
Content Types:
» Websites
» Blogs
» In-person content marketing
Unique Element: Content marketing has replaced traditional marketing for each business.
Results: Each business received a tangible return on its marketing investment

Content Marketing Takeaways
Kamilla Reid, Ann Porter, and Mitch York demonstrate the importance of effective content marketing for even very small businesses.

For each of them, content marketing plays a vital role because they don’t have a sales force or a marketing department or a big budget for traditional advertising. These creative solopreneurs demonstrate that you can establish credibility with your target audience through effective content marketing strategies.

Because their situations are so different, the type of content they provide is also very different:

» Children’s author Kamilla Reid is creating an online and in-person fantasy world in which her prospective readers can immerse themselves.

» Ann Porter needs to build the perception that she is an established expert in her field with the ability to deliver on sophisticated and expensive kitchen projects. She’s uses multiple blogs to make it happen.

» Mitch York must paint an online picture of the types of events he delivers by promoting actual events that prove his company is for real. His blog prove the power of visual simplicity.  It gives him instant credibility with his clients.

For each of them, the initial content marketing investment was relatively modest. Better yet, their ongoing investment is very, very low. They need to keep putting in the time—but not additional marketing dollars—to make their content marketing strategies pay off.

To learn exactly how these smart, creative solopreneurs–and more than a dozen other companies small, medium, and large–made content marketing pay off, click here to order your copy of Get Content. Get Customers. on Amazon.com

Not quite ready to take the plunge?  Visit the online home of Get Content. Get Customers. to learn why you need to design and deploy your own content marketing strategy.  You can get a free excerpt from the book to get you started.