Content Marketing Today

Here’s an Amusing Way to Learn about Adding Video to Your Website

Lou Bortone is an experienced TV and video producer with a great sense of humor.  He also understands the importance of content marketing.  Best of all, he eats his own video dog food.  That is, he uses amusing and sometimes wacky videos to promote his services by teaching us how to use video effectively on the web..

Lou calls himself the “online video guy” and refers to his series of videos as “loutube” as opposed to YouTube.  I receive his new eNewsletter which is frankly promotional, but was effective in motivating me to check out three of his videos. 

I picked out the one below in which he gives five tips for better videos.  The tips are great because they are aimed at people who know little of anything about how to produce a video.  He stresses that it’s basically inexpensive and easy to do an effective video if you pay attention to certain fundamentals.  So check out what Lou had to say in the video below.

If you have not yet created your own video (and I have to confess that I fall into that category) you should probably begin to consider the use of online video to explain what you do, how it addresses the problems of your target customers, and visually illustrates solutions that you provide.  Videos done right can make a complicated product or service much easier to understand.

In fact, I have decided that within the next few weeks I need to learn how to produce an effective video to help promote our book, Get Content. Get Customers. Thanks to Lou’s effective content marketing campaign, I will probably be contacting him to get some help. 

And, Lou, thanks for proving once again how effective content marketing can be.  Provide significant free value that helps customers solve problems and you begin a trusted relationship before the first in person contact has ever been made.