By: Bob Leonard

Bob Leonard — Thu, 12 Jun 2008 17:57:55 +0000

Newt – I agree with you and the comment by Scott F. Different size companies in different industries need different skill sets and capabilities. My B2B custom publishing company (Bolen) develops online and offline content for other companies, but we use outside graphic designers, printers, videographers and web content publishers to help us deliver successfully. As a matter of fact, we’ve used Scott’s company (WebFadds) in the past to great advantage. The major custom publishers often have all these functions in house, but the majors, even today, may not be willing to work with smaller companies. I think a major benefit to small companies who approach providers like Scott’s and mine, and yours, Newt, are that we can package and deliver all the services they need. When they come to you or Scott or myself, they get a single point of contact who manages the complexities of publishing for them.

By: scottfrangos

scottfrangos — Thu, 12 Jun 2008 16:14:32 +0000

Hi Newt – I’ll be interested to see if some small business owners agree, but I’ve noticed that you can set up a company with a good Content Management System, but often it goes neglected. Why? Well, sometimes people are too busy, or lack the discipline, or just don’t value it. But I think you’re onto another big reason — they lack publishing skills including writing, editing, SEO copy techniques, etc. Becoming a “publisher” means learning ground level skills in graphics, journalism, advertising, and a smattering of web skills including basic HTML. The question then is… should the company learn those skills, or would that split their focus from key functions? If so, then they would need a professional web content publishing service to make their site a winner. – Scott

Comments on: Attention Small Business Marketers! Demand That Media Companies Teach You To Become Publishers!

By: Bob Leonard

By: scottfrangos