Comments on: To Succeed Small Business Marketers Must Unlearn Traditional PR

By: kRemtronicz

kRemtronicz — Tue, 20 Oct 2009 21:04:21 +0000

Doing things traditionally simply states that they are either how everyone approaches them, or that they can be modernized. Press releases are, to my opinion, one of the best SEO strategies a company, whether small or big, to gain some credibility AND authority.

By: deck tile direct

deck tile direct — Tue, 06 Jan 2009 06:13:36 +0000

exactly and with the advent of blogging, there is instant exposure and visibility!

By: Newt Barrett

Newt Barrett — Tue, 04 Nov 2008 14:00:28 +0000

F–Exactly, you are establishing credibility online with your current and future customers as well as reporters.
B-I’m also a refugee–long ago–from ad sales and even owned a regional business magazine from 97 to 01. Even then I realized that traditional advertising was unlikely to pay off for many small co.s with small budgets. Thank heavens for inexpensive websites and online publicity possibilities

By: Boone Johnson

Boone Johnson — Sun, 02 Nov 2008 07:32:36 +0000

Valuable insights, Newt. In fact, I’ve been experiencing exactly these conditions (thought I haven’t had time to coherently recognize then as such). As a refugee from the ad sales industry, I started this business with the intention of promoting it without conventional advertising. Instead, we try EVERYTHING we can thing of, and anything that produces results we continue trying. Blogs, site events, substantial content production, I only realize after reading this, is unquestionably our most effective tool for driving and keeping clients.

By: Feedback Secrets

Feedback Secrets — Mon, 27 Oct 2008 16:05:49 +0000

I like your idea of a reporter reading a company’s blog, either instead of calling or perhapse before calling. I think that considering that a reporter might base their impression of your company based on what they read on your blog is a good thing to keep in mind when writing posts.

By: seo in san diego, ca

seo in san diego, ca — Sun, 19 Oct 2008 12:10:10 +0000

that was a very interesting post, high quality content doesn't guarantee anything. Walt Whitman once said, "A great story needs a great audience." seo san diego

By: Mark Knowles, Luxury Property

Mark Knowles, Luxury Property — Tue, 26 Aug 2008 12:28:12 +0000

Much as I hate to say it, merely producing high quality online content without any promotion whatsoever is likely to fail. As a writer I find this frustrating, but true.

By: Andrew Coey

Andrew Coey — Sun, 17 Aug 2008 12:31:26 +0000

Here here Newt. Moreover, how does the PR strategy open the way, an invite, the consumer to evolve the brand? Hopefully more people may realise the power of listening in PR – followed by feedback based on the listening – and of creating a community in which the consumer feels a true sens of ownership and shared knowledge from the company culture.

By: Emma

Emma — Wed, 02 Jul 2008 13:00:13 +0000

Newt, thanks for the interesting post. Even though we are an online business we are constantly having to rethink the way we approach our audience and how to get our message out there. In fact it is no longer just the content we have on the site, but the way we communicate. It’s exciting times indeed. Look forward to reading more in your book.

By: David Meerman Scott

David Meerman Scott — Sun, 25 May 2008 09:56:09 +0000

Thanks Newt. What’s interesting to me is that people mistake “media relations” for “public relations”. They’re different. PR is about dealing with your publics which is so easy to do with great content. Media Relations is using mainstream media as your mouthpiece which is difficult. The most successful business understand this difference.

I’m looking forward to your book.

David