Content Marketing Today

Possible New Breed of Dog in Southwest Florida: The Canine Content Marketer

Our dog has always been full of surprises but her latest achievement topped everything that went before.

When our dog, Mia, learned that I was co-writing a book on content marketing, she apparently decided to learn how to read.  You may be skeptical, but I think this picture tells the story.  And, we all know that pictures never lie.

Even though she’s a very smart dog (so smart, in fact, that she has learned to hide rawhide bones so that my wife and I could fetch them for her), we were astonished to come home yesterday to find that she was working her way through, Get Content. Get Customers.  Of course, it does have a lot of illustrations so maybe she was looking at those, but not really reading all the words.

But, if this was a video, you might see her mouthing the words ever so slowly and carefully: T-h-i-n-k  l-i-k-e  a  p-u-b-l-i-s-h-e-r

Perhaps, we shouldn’t have been so surprised.  After all she has learned to spell things like W-A-L-K and D-O-G  P-A-R-K

OK, maybe I’m embellishing the story a little bit.  But, I swear that I had no problem getting her to pose with the proof copy of Get Content. Get Customers.

We just received that copy today and we think it looks terrific.  We are all immodestly excited to see a real, live book that is the tangible proof that all the time, effort, and love that we devoted to creating something designed to transform traditional marketers into content marketers.

Will Mia, the dog, be the first in a line of canine content marketers based on her careful reading of the book?  Maybe not.  But, her tail sure was wagging when we opened the package yesterday.  After all, in the tradition of Neil Armstrong, “One small step…” 

Or, maybe this is just a content marketing fable.