Comments on: Really Bad Online Marketing Concept: Refuse to Tell Your Visitors How You Can Help Them Solve Their Problems http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/ How to turn prospects into buyers with content marketing Wed, 10 Mar 2010 23:32:19 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Newt Barrett http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/comment-page-1/#comment-7898 Newt Barrett Thu, 22 Jan 2009 23:53:53 +0000 http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/#comment-7898 Karl, Actually, Microsoft, in particular does an excellent job of content marketing. You can find some of what I have written about them on the site. Thanks for your comment. Karl,
Actually, Microsoft, in particular does an excellent job of content marketing. You can find some of what I have written about them on the site.
Thanks for your comment.

]]> By: Karl http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/comment-page-1/#comment-7813 Karl Tue, 20 Jan 2009 17:55:49 +0000 http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/#comment-7813 I wonder how well Microsoft, HP, IBM, and other organizations would stand up against this criterea. I wonder how well Microsoft, HP, IBM, and other organizations would stand up against this criterea.

]]> By: Newt Barrett http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/comment-page-1/#comment-1611 Newt Barrett Fri, 09 May 2008 22:44:41 +0000 http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/#comment-1611 Ayo, Thanks for the comment. You are right that I probably don't have enough about how I can solve problems in an obvious. That's because this was intended originally as a content companion to a company site, SucceedingToday.com. Stay tuned. The FutureIncNow guys really understand this stuff, that's for sure. My key point is that you need to identify what your most important customers need to solve and describe how you can solve it. The other component is to include lots of content that helps them solve problems--or at least understand solutions--before you try to sell them anything. That's the big problem with Avail. You just dont' know what problems they can solve without digging really deep. Ayo,
Thanks for the comment. You are right that I probably don’t have enough about how I can solve problems in an obvious. That’s because this was intended originally as a content companion to a company site, SucceedingToday.com. Stay tuned.
The FutureIncNow guys really understand this stuff, that’s for sure.
My key point is that you need to identify what your most important customers need to solve and describe how you can solve it. The other component is to include lots of content that helps them solve problems–or at least understand solutions–before you try to sell them anything. That’s the big problem with Avail. You just dont’ know what problems they can solve without digging really deep.

]]> By: Ayo Ijidakinro http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/comment-page-1/#comment-1609 Ayo Ijidakinro Fri, 09 May 2008 18:12:33 +0000 http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/#comment-1609 Hey Newt, I hear what you're saying in this article. But this is my concern: Every website lists their services, so how do you identify your services without becoming just another of the 10,000 websites with roughly similar services to offer? It seems like a good homepage offers an informative article that teaches the visitor about his problem, but loosely discusses how your services address his problem. I notice ContentMarketingToday's homepage is very article heavy and skimps on the service description, whereas Futurenowinc's homepage offers one semi-article that explains the problem and ties in the services. I guess the real question is, 'Is it enough to just explain your services on your homepage or should the homepage be largely educational?' Best, Ayo Owner and Operator Ayo's Website Design http://www.ayoswebdesign.com Hey Newt,

I hear what you’re saying in this article. But this is my concern:

Every website lists their services, so how do you identify your services without becoming just another of the 10,000 websites with roughly similar services to offer?

It seems like a good homepage offers an informative article that teaches the visitor about his problem, but loosely discusses how your services address his problem.

I notice ContentMarketingToday’s homepage is very article heavy and skimps on the service description, whereas Futurenowinc’s homepage offers one semi-article that explains the problem and ties in the services.

I guess the real question is, ‘Is it enough to just explain your services on your homepage or should the homepage be largely educational?’

Best,
Ayo

Owner and Operator
Ayo’s Website Design
http://www.ayoswebdesign.com

]]> By: Discover the secret to online success: Answer three simple questions « Training Marketer http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/comment-page-1/#comment-1608 Discover the secret to online success: Answer three simple questions « Training Marketer Fri, 09 May 2008 16:58:32 +0000 http://contentmarketingtoday.com/2008/05/07/really-bad-online-marketing-concept-refuse-to-tell-your-visitors-how-you-can-help-them-solve-their-problems/#comment-1608 [...] Barrett at Content Marketing Today used those three questions to form a quick case study of website home pages. After analyzing a [...] [...] Barrett at Content Marketing Today used those three questions to form a quick case study of website home pages. After analyzing a [...]

]]>