Content Marketing Today

On His 1st Blogiversary Joe P. Gives Us a Present

The 5 Most Important Lessons He Learned about Blogging Success

My pal, content marketing mentor, and book-writing partner, Joe Pulizzi is celebrating his 1st year in the blogging business with his Junta42.com blog.  I would wish him many happy returns, but that might be superfluous since he is already getting plenty of happy returns from his devotion to quality content that he delivers with regular frequency.

In fact, I can thank Joe for introducing me to the world of blogging–and to the joys of book authorship as well. I can also attest that my blog has been a source of new colleagues, new friends, and new business.  It doesn’t happen overnight, that’s for sure. But, if you are consistent, quality-focused, and patient, you will achieve tangible benefits from your blog.

How can you replicate Joe’s success? 

Here are quick takes on the top 5 lessons he learned after 100 posts–and has relearned and expanded upon in subsequent months that led up to the 1st Blogiversary:

1. Focus on great content. Quality is key and quantity is less important.
2. Leverage social media sites. They will drive traffic to your site.
3. Promote a call to action–Getting names!  Be sure to promote you RSS and email feeds.  This traffic is much more important than search engine traffic.
4. Write at least one “pillar” article per week. That’s a piece of evergreen content that combines teaching and timelessness.
5. Identify the top 20 blogs in your space and get active. Both comment on posts and use track backs to let blogger know you are opining on what they had to say.

Be sure to read the entire post here, because Joe goes into important detail about those 5 lessons.  He also shares the meaning of his 12 months of blogging.

Happy Blogiversary, Joe!