How to Squeeze Our New 200 Page Book onto a Single Page
In the next few weeks, you’ll have the opportunity to read our new book, Get Content. Get Customers., hot off the proverbial presses. We’re pretty sure that you will find it relevant, valuable, and compelling in just the way that content marketing is supposed to be. But, in case you can’t wait for the book itself, here is a MindMap that lays out the entire tome on a virtual or actual page.
Throughout the creation of the book, I have used MindManager MindMap’s for numerous book related tasks.
Read on to learn ho mind mappingoptimize the book collaboration and creation process with Joe Pulizzi– and how it’s now helping us with the process of marketing of the book.
Among the ways that mind mapping simplified the creation of the book:
- brainstorming what elements might go into the book
- creating the first rough outline of book content
- developing a process plan for all of the book components
- creating a final outline for the chapters and content of the book
- creating a content marketing plan for our content marketing
- creating a MindMap designed to show potential readers exactly what they can expect in the book with hyperlinks to content related resources such as company websites, eNewsletters, and magazines
Mind maps are effective because they enable you to visualize lots of complex information all in one go. Thus, creating a MindMap for book that you’re reading will enable you to remember much more than a random collection of notes–or even a traditional hierarchical outline. Because mind maps are designed to be visual you can add lots of symbols and images that create additional meaning and impact.
Because a big challenge in writing a book is getting all the information in exactly the right place, the ability of mind maps to move information around easily is extremely powerful. Thus content that might have gone into chapter 2 can be moved in a few seconds to chapter 6. It’s a lot easier to do this before you do all the writing.
Developing a marketing plan for our book is proving to be almost as complex as writing the darn thing. There are dozens of pieces to that content marketing puzzle. Laying everything out in a MindMap clarifies what are trying to accomplish and how we can accomplish it. it makes everything simpler for us and for any third parties with whom we work.
Take a look at full size versions of the Get Content. Get Customers. MindMap
Below are links to a PDF version of the MindMap, been MindManager version, and a place to download the free MindManager viewer. Even if you are not a MindManager user, the viewer will enable you to manipulate the map and to click on all the links to take a look at the great examples of content marketing we highlight in our success story chapters.
PDF MindMap of Get Content Get Customers
MindManager Version of the MindMap
Stay tuned for special discounted offers for early buyers of the book in the next few weeks.
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Comments [3]
Interesting, I’d imagine that Mind Mapping would also be very useful for marketing you book once it is published. Seems much more useful then just trying to do a group book via Web 2.0 technologies, which I have seen several of.
Newt, i scrolled through your very interesting mindmap of the book. It gives a very good view on what we can expect and it made me ready to buy. I miss however one very important content outlet and that is television in all his forms. In my opinion audiovisual packaging will be very important as content marketing channel. I think of webTV and most on the huge opportunities digital TV will create over the next years. Kind regards, Dirk.
This is great, I have been a fan of mindmapping for quite some time. I just wanted to mention that I use a program called FreeMind which is a freeware mindmapping program. MindManager is a bit pricey, and FreeMind is more than adequate for what most people will want to do.