Comments on: Case Study:Two Website Changes Can Create 200% Content Marketing Improvement http://contentmarketingtoday.com/2008/04/24/case-studytwo-website-changes-can-create-200-content-marketing-improvement/ How to turn prospects into buyers with content marketing Fri, 03 Sep 2010 21:07:04 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Newt Barrett http://contentmarketingtoday.com/2008/04/24/case-studytwo-website-changes-can-create-200-content-marketing-improvement/comment-page-1/#comment-1535 Newt Barrett Mon, 28 Apr 2008 20:03:27 +0000 http://contentmarketingtoday.com/2008/04/24/case-studytwo-website-changes-can-create-200-content-marketing-improvement/#comment-1535 Baldchemist, My friend who bought 2 jets was very interested in the details and counted on Kevin to help him through. In addition, I have found that a lot of wealthy people are very careful how they spend their money, even when they are spending a lot of it. Brett, Thanks for coming to my aid. You are, as always, right on the money. Newt Baldchemist,
My friend who bought 2 jets was very interested in the details and counted on Kevin to help him through. In addition, I have found that a lot of wealthy people are very careful how they spend their money, even when they are spending a lot of it.
Brett,
Thanks for coming to my aid. You are, as always, right on the money.
Newt

]]> By: Brett Gilbertson http://contentmarketingtoday.com/2008/04/24/case-studytwo-website-changes-can-create-200-content-marketing-improvement/comment-page-1/#comment-1531 Brett Gilbertson Mon, 28 Apr 2008 01:23:52 +0000 http://contentmarketingtoday.com/2008/04/24/case-studytwo-website-changes-can-create-200-content-marketing-improvement/#comment-1531 On the contrary Baldchemist, to generalise in a small market is worse than generalising in a big market. Look at the different personalities in a list of the richest people. They are many and varied. For example, think of the personality styles and differences between Donald Trump, Richard Branson, Bill Gates, Michael Dell and Warren Buffet. No single approach would work for all of them. They're all very different. Content Marketing is an approach that works at different levels for different people. But no matter whether you're rich or poor, the right information at the right time has great value. Purchasing a corporate jet is a big decision, and I guarantee that many purchasers are very interested in the details. In the buyers guide they list how many golf bags and sets of skis you can fit on the jet. Who wouldn't want to know that! Great content! On the contrary Baldchemist, to generalise in a small market is worse than generalising in a big market.

Look at the different personalities in a list of the richest people. They are many and varied. For example, think of the personality styles and differences between Donald Trump, Richard Branson, Bill Gates, Michael Dell and Warren Buffet. No single approach would work for all of them. They’re all very different.

Content Marketing is an approach that works at different levels for different people. But no matter whether you’re rich or poor, the right information at the right time has great value.

Purchasing a corporate jet is a big decision, and I guarantee that many purchasers are very interested in the details. In the buyers guide they list how many golf bags and sets of skis you can fit on the jet. Who wouldn’t want to know that!

Great content!

]]> By: The Baldchemist http://contentmarketingtoday.com/2008/04/24/case-studytwo-website-changes-can-create-200-content-marketing-improvement/comment-page-1/#comment-1522 The Baldchemist Fri, 25 Apr 2008 10:43:18 +0000 http://contentmarketingtoday.com/2008/04/24/case-studytwo-website-changes-can-create-200-content-marketing-improvement/#comment-1522 This is a very specialised market place demographic. I wouldn't believe there to be more than a dozen companies doing business this way. The punters who live life in all of its superlatives, New Economic Order want to be courted as premium punters. They want status,value, full red carpet concierge service and perceived to be making a choice. Cost plays little part. NEOs like to discover for themselves and then tell their friends about it. i dont believe that they require too much information . They know value, pride and status when they see it and are not interested in beeing overloaded with news. So I believe that your observation is not fully correct. To court premium punters you have to understand them and be seen as premium yourself. Nice piece though. Thanks. The Baldchemist This is a very specialised market place demographic. I wouldn’t believe there to be more than a dozen companies doing business this way.
The punters who live life in all of its superlatives, New Economic Order want to be courted as premium punters. They want status,value, full red carpet concierge service and perceived to be making a choice. Cost plays little part. NEOs like to discover for themselves and then tell their friends about it.
i dont believe that they require too much information . They know value, pride and status when they see it and are not interested in beeing overloaded with news.
So I believe that your observation is not fully correct. To court premium punters you have to understand them and be seen as premium yourself.
Nice piece though. Thanks. The Baldchemist

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