Content Marketing Today

Searching for Just the Right Words? Simply Borrow from the Best!

In another post today, we focused on the importance of words versus pictures.  Not just any words will do.  You need to be certain that the words, sentences, and paragraphs connect with your customers. (Click here to read that related post)

The folks who do this for a living are copywriters.  In the age of the Internet, believe it or not, these writing pros are more important than ever.

Political pundit Peggy Noonan, has written recently about the new Pope’s visit to the United States.  She suggests that he is the perfect Pope for the Internet because he is all about words.  His predecessor, Pope John Paul II, was much more about visual imagery and the meaning that it can convey, according to Peggy.

Whether or not she’s right about the Pope, she is absolutely correct about the importance of words on the web.  Ideally, we would all employ high-powered copywriters with web specific skills so that our content marketing strategies play out perfectly on the Internet.

Unfortunately we cannot all afford that kind of expensive talent.  If you and your organization need to find the right words on your own, here’s a terrific blog post on grokdotcom.com.  You will find plenty of inspiration to improve the quality of your online content by visiting the resource links author, Lisa Davis provides. 

Worried about borrowing?  No need for that, as Lisa explains:

Blues icon B.B. King was once asked how he found his heart-warming, bone-chilling sound. “It’s simple,” he said. “I only steal from the best.”

After publishing more than 2 million words — online and print — we’re convinced that King was right. To become a good writer, one must first be a studious reader. (How else will you know whom to steal, er, borrow from?) So, in that spirit, we’ve compiled a list of some of GrokDotCom’s favorite Web copy resources in hopes that copywriters everywhere will steal the best tips from our colleagues, friends, and staff

You’ll find plenty of great stuff on grokdotcom.com.  Be sure to check it out.