Content Marketing Today

How to Transform Your Brochure Site into a Round-The-Clock Sales Machine

If you are a solopreneur, you certainly have too much to do and not enough time to do it. Imagine how much more you could accomplish if your website was actively selling for you 24 hours a day seven days a week!

That’s exactly what Stephanie Diamond is helping solopreneur, Natalie Currie, to accomplish using a custom MindMap. Natalie provides training and consulting in the pharmaceutical and biotech fields. Because she is so busy working in her business, she has been challenged to work on her business. and, like most entrepreneurs, creating a content marketing-driven website is not something she ever would’ve learned in school or on the job. Thus, her website is nice but is typical of the brochure sites most small business owners put up on the web.

That’s where Stephanie came in. The MindMap she created served as a kind of mini–business plan. It enables a Natalie to see visually exactly what she needed to accomplish to take her business to the next level. It helped her to think through both of this strategy at the 30,000 foot level–and the on the ground of tactics she needs to implement ASAP.

What became clear as a result of the mind mapping exercise was that if you relatively simple steps would help her transform her brochure website into a “virtual assistant” website. Here’s how Stephanie puts it:

On the right side of the map we detailed what Natalie needs to do to get her clients to take action. If she does a few simple things on her website she will be able to automatically:

• Collect e-mail addresses from visitors and organize them in a database that becomes a master list;
• Collect response form information to qualify new customers;
• Have a service answer calls and send them as an e-mail message for better organization;
• Send follow-up response to customers with as much detailed info as she deems useful;
• Educate customers about how to work with her using the process information sent to them.

Be sure to check out Stephanie’s complete article here and download the actual MindMap here. If you don’t have MindManager from Mindjet, you can get a free MindManager viewer here so that you see just how powerful mind mapping can be when it comes to improving just about every aspect of your business.

In Natalie’s case, she will now be able to sell or round-the-clock with very little extra effort. The changes she will be implementing on her website may actually enable her to hire a real assistant sometime soon.And,if your website is still a glorified brochure, it’s way past time to transform it into an effective round-the-clock sales tool.