Content Marketing Today

Now Even Small Restaurants Can Have Great Websites Thanks to Sandwichboard.com

They offer a terrific solution on a terrific website.

A sad irony of online marketing for small restaurants is that their need to create and maintain a great website is outweighed only by their lack of time and money to make that happen.

For many organizations, a relatively static website that requires only infrequent change will be perfectly effective.  Although the same businesses would probably benefit from a business blog, the website itself need only provide a consistent set of information.

A restaurant is different.  Things are always changing.  There are new menu items.  There are weekly specials. They need to change prices–up or down.  There are special offers for their best customers.  They may hold events  That need promotion.

All of this should be conveyed on their website.  But, when can a small restaurant owner find the time to design, build, and maintain that sort of timely online presence?

Fortunately, a new company, SandwichBoard, has come along just in time. Not only is this a great product offering, but their website is a good example of how to build trust with your target customers by making it clear that you can help them solve a huge problem.

In fact,they even quote Dilbert creator, Scott Adams,  about why every restaurant needs a website:

“In our wired world, it is rare for people to try a new restaurant before checking the web site. In the restaurant business, at least in our area, advertising of any sort is generally useless. But a good web site is hugely important. We get several banquet inquiries per day now, largely because of the web site, and book almost all of them.”
– Scott Adams (creator of the Dilbert comic strip and co-owner of Stacey’s restaurants)

When you go to their website, they get right to the point.  You learn immediately exactly how they can help you.

The best way to create and maintain your restaurant’s web site.

We manage the technology. You manage your restaurant.

• Keep menus, locations, and hours up-to-date without a web designer
• Add events and news any time
• If you can email or blog, you already know how to use SandwichBoard
• Create your web site in minutes
• Completely customize the design of your site
• No software to install. With just a web browser you can update your web site anytime, anywhere
• The first month is free and you can cancel anytime
• Only $75 / month and no setup fees

If this is not clear enough, they also offer a video which shows exactly how the system works. The video illustrates the simplicity of the SandwichBoard system and coincidentally shows that the company really understands the needs of restaurant owners

Farther on down the home page, they also show appealing examples of templates that can be customized to the individual needs of the restauranteur.They show that their system offers much more than a cookie-cutter approach to restaurant web design.

SandwichBoard.com provides a much-needed solution.  Even better, its website shows us all how to make the critical customer connection that will take your visitors from strangers to clients.