Content Marketing Today

Our Content Marketing Book Is Fast Approaching

My wife, Maxine, pointed out recently that it has been almost 9 months since my co-author, Joe Pulizzi and I began to work very seriously on our book, Get Content. Get Customers. 

I know that giving birth to a baby is a lot harder–but for a couple of guys writing a book together it seems very much the same. In fact, I think I have even gained some weight over the past nine months.  One thing for sure, we are both more than ready for this book to be delivered. 

It turns out that writing a book is a lot harder than either of us ever imagined.  At the same time, it’s been an immensely rewarding experience. 

We have learned that writing a book can make you an expert, but only because you have to do so much thinking, researching, analyzing, writing, rewriting, and rewriting again.  Most importantly, a lot of that expertise comes from absorbing knowledge from so many smart people who have been so generous with their time in helping us create this book. 

You will find that Get Content. Get Customers. is chock full of practical information, a broad range of case studies, and detailed implementation blueprints that will help our target audience of small and medium-size marketers to develop successful content marketing strategies.

Our book will be out in hardcover by the beginning of May. You will be able to buy it on our website, www.getcontentgetcustomers.com, on Amazon.com, and on Barnes&Noble.com.  We will be making some free content from the book available online so you can get a sneak peak.

Stay tuned for more detailed information in the days and weeks ahead.