Content Marketing Today

Without that Content Marketing Thing, You Lose that Search Engine Swing!

In a great post from PlanWebs.com the vital nature of content comes through once again. The author, Brent Csutoras, emphasizes that, for both social media and search engine optimization, the easy ways of bringing your site to the top have largely evaporated.

As we have written frequently and at length, the only long-term marketing strategies that will survive revolve around content.  That’s true whether your marketing efforts are in person, in print, or online.

Brent heartily concurs that it’s all about the content. 

According to Brent:

SEO, social media, and success online all point back to one common factor: quality content. It has been said repeatedly that “content is king” and as overused as that comment is… it is still very true.

Content is what will convince people to return to your site and sign up for RSS feeds. It will be what inspires another blogger or webmaster to want to link to you. And when you do get the links, it will be what is likely to help your content and site rank better within search engines.

I have two favorite takeaways from his article:

1. Get visual because great visuals will make your content much easier to understand and to absorb.
2. Make it easy to link to you– “Provide a nice summary paragraph as an introduction and throw in a few good sentences or quotes that people can easily use when linking to, or writing about, your article. Make your title relevant to your content so it is easily used as the link anchor text.”

Be sure to check out the PlanWebs.com article and website for many effective and practical ways to leverage content successfully in order to keep lots of traffic coming to your site.