Should a Roofing Company Have a Blog? You bet!
For business blogging skeptics, the idea that a roofing company would bother with a blog might seem ludicrous. But that kind of thinking betrays a fundamental misunderstanding of the power of the new generation of business blogs.
An effective business blog is likely to become the most powerful content marketing tool of the 21st century. With a minimum investment, you can count on a tangible and accelerating return. Roof Life of Oregon shows exactly why this is true.
Roof Life of Oregon is using WordPress blogging software to power their primary web presence–as well as a blog that is integrated with the primary site. This means that is easy for them to update their website. Their website is just fine, but what’s more interesting is the fact that they have a blog. In fact, their blog illustrates why many traditional marketing pundits are wrong when they minimize the importance of a business blog.
The Roof Life blog provides a separate but related web presence. It is chock full of answers about roofing issues. Of course, when things are going well with our homes we don’t give a moment’s thought to what is overhead. It’s only when there’s a problem that we would look for help. Ah hah! That’s exactly the point!
These days where do we look first for help? The Yellow Pages? Probably not. We’ll use Google and look for information on the Web. Sure enough, when I searched for “roofing problems Oregon,” the Roof Life blog came up number three and four on the first page of my search results. Unlike the first two search results, it’s very clear that I can get helpful, in-depth information from their blog.
Once I go to the blog, it is indeed obvious that they have answers for almost any roofing problems I could imagine. That gives me confidence in their ability to help me. It gives me confidence that I would be wise to choose them to help me solve whatever a roofing problem I have. If I have a roofing problem, I’m going to call Roof Life.
Is their blog sexy, edgy, and opinionated? Heck no. But it has a broad range of practical and up-to-date roofing information which would be really boring until the moment I need help. What might be boring content when the sun is shining, becomes pretty darned compelling when it’s pouring rain and water is dripping on my floor.
You might think it’s a bit over the top to talk about thought leadership from a roofing company. But I think it’s right on the money. In Oregon, when it comes to roofing thought leadership, Roof Life has captured it with their business blog.
So, if you have a product or service that might seem boring until your customers have a real need for it, get your blog started now. You can establish thought leadership, excellent search engine results, and solid business even in a tough economy. A great blog might be your very best content marketing investment.
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Comments [11]
Smart. Blogging has been an underconsidered tactical functionality we should explore more for our clients, even those who resolve well organically for targeted search terms.
Good article. Should a roofing company have a blog? Absolutely. Every business should have one. When your clients check you out, there is more content available to form a good opinion of who you are. A blog allows you to control your business brand.
Roofing Dallas
Terrific article. Even in the roofing industry – an industry I am sure is unaccustomed to incorporating this type of technology it is clea that Roof Life has gained significant market share, leads, and prominence from the blog. I couldn’t agree more that the blog may be the most powerful marketing tool of the 21st century and those who quickly adopt, no matter what industry will have a significant advantage. I must admit though, that while they don’t require that much capital to create, blogs biggest downfall (especially in a business capacity) are simply the amount of effort they take. But, for those willing to commit the benefits are astronomical.
Thanks Again!
Internet has been an effective marketing tool so far..im workin in a seo company and this is what we do to advertise small, middle and big businesses and make them visible all over the search engines
Every roofing company
should have a blog, it is the only way a
roofing company will be able
to make it through the Google Rankings. It is critical to focus on blogs for
your customers as well. With our blog, I have noticed that our
denver roofing customers now
come to us with a decision before they call. In other words, we have cut down
our sales cycle by having our
denver roofing blog.
Great information! We are an Atlanta commercial roofing company that is just starting to dabble in internet marketing. We haven’t yet started a blog but I am beginning to understand the benefits of it.
As an internet marketing firm that takes a broad approach to optimization, we find blogs to be a great tool and recommend them to most of our clients. However, we warn that an empty blog can be a disappointment to customers. Content is the key.
In today’s tuff market you have to create a dominant presents on the search engines to tap into all the new traffic that we are see online. So not only should a Roofing Contractor have a blog but I think you have too. Internet Marketing is a must to survive.
Every business should have one blog. When your clients or just visitors check you out, they can read and comment articles. so there will be more opinions. that also helps improve business.
Blogging as part of your marketing effort is always going to be beneficial to your business because you are offering something of value (information) for FREE. People love to find what they are looking for, and if they find it on your blog, you instantly become an expert in your field, which increased your buyer’s confidence in your company. And we all know, confidence is the lubricant that closes deals!
If ANY company doesn’t have a blog, roofing or otherwise, they are missing out.