Comments on: User Generated Content Is a Failure–At Least Much of the Time http://contentmarketingtoday.com/2008/02/27/user-generated-content-is-a-failure-at-least-much-of-the-time/ How to turn prospects into buyers with content marketing Wed, 14 Mar 2012 07:13:51 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Alex -S- http://contentmarketingtoday.com/2008/02/27/user-generated-content-is-a-failure-at-least-much-of-the-time/comment-page-1/#comment-825 Alex -S- Fri, 29 Feb 2008 21:39:49 +0000 http://contentmarketingtoday.com/2008/02/27/user-generated-content-is-a-failure-at-least-much-of-the-time/#comment-825 On the other hand quotes like: "Starbucks coffee smells like skunks." - could be considered adding to the conversation. They're not overly offensive, stupid yes, but not overly offensive - and in many cases an idiotic comment like this can fuel someone that potentially wouldnt post to make a rebuttal, but in an intelligent fashion (just to prove how smart they are :) So yes, there's no room for offensive commenting, but the occasional "accidental" slip through of a stupid comment can add to a conversation IMHO On the other hand quotes like: “Starbucks coffee smells like skunks.” – could be considered adding to the conversation. They’re not overly offensive, stupid yes, but not overly offensive – and in many cases an idiotic comment like this can fuel someone that potentially wouldnt post to make a rebuttal, but in an intelligent fashion (just to prove how smart they are :)

So yes, there’s no room for offensive commenting, but the occasional “accidental” slip through of a stupid comment can add to a conversation IMHO

]]> By: Newt Barrett http://contentmarketingtoday.com/2008/02/27/user-generated-content-is-a-failure-at-least-much-of-the-time/comment-page-1/#comment-820 Newt Barrett Fri, 29 Feb 2008 10:16:06 +0000 http://contentmarketingtoday.com/2008/02/27/user-generated-content-is-a-failure-at-least-much-of-the-time/#comment-820 Brett, thanks for a typically thoughtful comment. You are exactly right. You would think that a big newspaper would value its brand enough to filter non-relevant and really wacky comments. Because all those dumb comments effectively diminish an already at risk brand, they risk accelerating the decline of newspapers into oblivion. Brett, thanks for a typically thoughtful comment.
You are exactly right. You would think that a big newspaper would value its brand enough to filter non-relevant and really wacky comments.
Because all those dumb comments effectively diminish an already at risk brand, they risk accelerating the decline of newspapers into oblivion.

]]> By: Brett Gilbertson http://contentmarketingtoday.com/2008/02/27/user-generated-content-is-a-failure-at-least-much-of-the-time/comment-page-1/#comment-818 Brett Gilbertson Fri, 29 Feb 2008 02:06:26 +0000 http://contentmarketingtoday.com/2008/02/27/user-generated-content-is-a-failure-at-least-much-of-the-time/#comment-818 I think that this really reinforces the need to moderate off topic comments. Perhaps the question to ask is, "Does this comment add to the discussion?" I know that Matt Cutts of Google who gets thousands of comments on his blog keeps an eye on this and "prunes" when he feels its off topic. If you take it from this point of view, you are protecting your content and adding value to it. I think that this really reinforces the need to moderate off topic comments. Perhaps the question to ask is, “Does this comment add to the discussion?”

I know that Matt Cutts of Google who gets thousands of comments on his blog keeps an eye on this and “prunes” when he feels its off topic.

If you take it from this point of view, you are protecting your content and adding value to it.

]]> By: Bob Leonard http://contentmarketingtoday.com/2008/02/27/user-generated-content-is-a-failure-at-least-much-of-the-time/comment-page-1/#comment-805 Bob Leonard Thu, 28 Feb 2008 11:12:30 +0000 http://contentmarketingtoday.com/2008/02/27/user-generated-content-is-a-failure-at-least-much-of-the-time/#comment-805 Newt, I'm not refuting what you wrote re the quality of commentary on newspaper blogs. I just want to add that the fault must at least partly be laid at the feet of the newspapers and the journalists who write for them. I think it's a problem based on habit. The print world is used to writing one way communications (whether by journalists or advertising copywriters). Even if they tack on a "We'd like to hear what you think, dear readers." to the end of the article or column. They haven't set up any open ended questions within the content. They haven't piqued curiosity or invited comment by exposing the gaps in their stories. Nearly all content needs to be relevant online as well as off. It all starts life in digital format, so it will have an online life whether intended to or not. Print writers (with the possible exception of novelists) must learn how to craft content that works both off and online. Newt,

I’m not refuting what you wrote re the quality of commentary on newspaper blogs. I just want to add that the fault must at least partly be laid at the feet of the newspapers and the journalists who write for them. I think it’s a problem based on habit. The print world is used to writing one way communications (whether by journalists or advertising copywriters). Even if they tack on a “We’d like to hear what you think, dear readers.” to the end of the article or column. They haven’t set up any open ended questions within the content. They haven’t piqued curiosity or invited comment by exposing the gaps in their stories.

Nearly all content needs to be relevant online as well as off. It all starts life in digital format, so it will have an online life whether intended to or not. Print writers (with the possible exception of novelists) must learn how to craft content that works both off and online.

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